BEHR ULTRA^® INTERIOR PAINT & PRIMER

INTERIOR PAINT THAT'S TOO TOUGH TO SCUFF

Don’t just paint your walls - protect them with BEHR ULTRA Interior Paint.

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Features

Stain-Blocking Paint & Primer^◊
Scuff Defense® for an Extra Durable Finish
Easy Application, Smooth Even Finish
Outstanding Coverage, Hide in Fewer Coats
Easy-Clean Finish, STAYS LOOKING NEW LONGER®
Antimicrobial-Mildew Resistant Paint Finish
Low VOC, 100% Acrylic
GREENGUARD® Gold Certified*

^◊A primer coat may be needed on some surfaces. See label for details.

*BEHR ULTRA is UL GREENGUARD GOLD Certified for low chemical emissions. GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.

Why Choose BEHR ULTRA Interior Paint?

This innovative paint formula yields a modern, clean look while providing advanced scuff and mar resistance against everyday wear and tear.

Scuff Resistant

Protects your walls from scuffs, mars, and more.

Mold And Mildew Resistant

Advanced, antimicrobial-mildew protection makes this and excellent choice for kitchens & baths.

Washable Finish

This scrubbable, washable paint film is ideal for busy households.

AVAILABLE SHEENS

Choose from 4 sheens

1 gal can of Behr Ultra interior paint, extra durable flat

BEHR ULTRA^® Interior Flat

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1 gal can of Behr Ultra interior paint eggshell

BEHR ULTRA^® Interior Eggshell Enamel

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1 gal can of Behr Ultra interior paint, satin enamel

BEHR ULTRA^® Interior Satin Enamel

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1 gal can of Behr Ultra interior paint, semi-gloss

BEHR ULTRA^® Interior Semi-Gloss Enamel

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CEILING PAINT

BEHR ULTRA^® Stain-Blocking Ceiling Paint & Primer

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PRODUCT USAGE AND APPLICATION INSTRUCTIONS
PRODUCT USAGE

1 HR Dry Time
2 HR Recoat Time

250-400 Sq. Ft
Coverage per Gallon

Soap & Water
Clean-Up

Protect
from Freezing
Where to Use Properly prepared coated and uncoated Interior surfaces. Ideal for Family Rooms, Living Rooms, Dining Rooms, Bedrooms, Hallways and Ceilings.

Preparation & Prime†

All surfaces should be properly prepared and cleaned. Remove loose paint, wash off dirt and grease with detergent, rinse and allow to dry.

Remove mildew stains with a mildew stain remover. Scuff sand glossy surfaces and repair imperfections. Remove all dust with a damp cloth, allow to dry.

Allow new stucco, plaster, and masonry to cure for 30 days before painting.

Use BEHR ULTRA paint as a primer for properly prepared uncoated or painted interior surfaces, including woods that contain tannins (two primer coats required for redwood and cedar) and heavily stained areas.

Lock in stains with BEHR ULTRA as a spot primer.

For heavy stains, test for stain bleed-through by applying BEHR ULTRA as a topcoat to a small section. If the stain bleeds through the topcoat, spot prime another coat to the stained area and test again before topcoating. If bleeding continues, longer dry time is needed before top coating.

For drastic color changes or when applying deep colors denoted with a dagger (†) on the color chip, apply a tinted primer coat of BEHR ULTRA if needed.

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Application

Apply when air and surface temperatures are between 50-90°F (10-32°C).

Stir paint occasionally. Intermix containers of same product to ensure color and sheen uniformity.

Use a high quality 3/8-1/2" nap roller cover, nylon/polyester brush or an airless sprayer (.015-.019" spray tip, 60 mesh filter).

Do not thin if using a roller or brush; however, if using a sprayer and thinning is required, thin with water at a rate of no more than 1/2 pint per gallon.

Certain colors may require more than one coat for complete hide.

Darker colors may require additional dry time between coats. Cooler temperatures or higher humidity may prolong drying time.

After 4 weeks, cured paint film may be cleaned with a mild, non-abrasive liquid detergent. Dry paint film is mildew resistant.

Do not use on floors.

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Disposal

For disposal of empty containers, unused paint and soiled rags, contact your household refuse collection service.

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SDS & DATA SHEET

SDS & DATA SHEET

BEHR ULTRA^® Interior Flat

Ultra Pure White No. 1720 Deep Base No. 1723 Medium Base No. 1724
See Full SDS, Product Data & Safety

See Full SDS, Product Data & Safety

SDS & DATA SHEET

BEHR ULTRA^® Interior Eggshell Enamel

Ultra Pure White No. 2750 Deep Base No. 2753 Medium Base No. 2754
See Full SDS, Product Data & Safety

See Full SDS, Product Data & Safety

SDS & DATA SHEET

BEHR ULTRA^® Interior Satin Enamel

Ultra Pure White No. 7750 Deep Base No. 7753 Medium Base No. 7754
See Full SDS, Product Data & Safety

See Full SDS, Product Data & Safety

SDS & DATA SHEET

BEHR ULTRA^® Interior Semi-Gloss Enamel

Ultra Pure White No. 3750 Deep Base No. 3753 Medium Base No. 3754
See Full SDS, Product Data & Safety

See Full SDS, Product Data & Safety
WARRANTY

WARRANTY

LIFETIME LIMITED WARRANTY: Behr Process LLC warrants to you, the original residential consumer purchaser, the performance of this product as described on this label for so long as you reside in your home. THIS WARRANTY IS NOT VALID WHEN THE PRODUCT IS NOT PROPERLY APPLIED TO A PROPERLY PREPARED SURFACE OR CARED FOR IN ACCORDANCE WITH THE LABEL DIRECTIONS. This warranty is not transferable. If this product is found not to perform as specified on the label during the warranty period, Behr Paint Company will, at its option and upon presentation of proof-of-purchase (the original receipt), either furnish an equivalent amount of new product or refund the original purchase price of this product to you. This warranty excludes (1) labor and costs of labor for the application or removal of any product, and (2) any incidental or consequential damages, whether based on breach of express or implied warranty, negligence, strict liability or any other legal theory. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you. This warranty gives you specific legal rights and you may also have other rights, which vary from state to state. To obtain warranty service, call 1-800-854-0133. Behr Paint Company reserves the right to inspect any and all application of the product prior to processing your claim made under this warranty.

PRODUCT USAGE AND APPLICATION INSTRUCTIONS
SDS & DATA SHEET
WARRANTY

PRODUCT USAGE

1 HR Dry Time
2 HR Recoat Time
250-400 Sq. Ft
Coverage per Gallon
Soap & Water
Clean-Up
Protect
from Freezing

Where to Use Properly prepared coated and uncoated Interior surfaces. Ideal for Family Rooms, Living Rooms, Dining Rooms, Bedrooms, Hallways and Ceilings.

Preparation & Prime†

All surfaces should be properly prepared and cleaned. Remove loose paint, wash off dirt and grease with detergent, rinse and allow to dry.
Remove mildew stains with a mildew stain remover. Scuff sand glossy surfaces and repair imperfections. Remove all dust with a damp cloth, allow to dry.
Allow new stucco, plaster, and masonry to cure for 30 days before painting.
Use BEHR ULTRA paint as a primer for properly prepared uncoated or painted interior surfaces, including woods that contain tannins (two primer coats required for redwood and cedar) and heavily stained areas.
Lock in stains with BEHR ULTRA as a spot primer.
For heavy stains, test for stain bleed-through by applying BEHR ULTRA as a topcoat to a small section. If the stain bleeds through the topcoat, spot prime another coat to the stained area and test again before topcoating. If bleeding continues, longer dry time is needed before top coating.
For drastic color changes or when applying deep colors denoted with a dagger (†) on the color chip, apply a tinted primer coat of BEHR ULTRA if needed.

Application

Apply when air and surface temperatures are between 50-90°F (10-32°C).
Stir paint occasionally. Intermix containers of same product to ensure color and sheen uniformity.
Use a high quality 3/8-1/2" nap roller cover, nylon/polyester brush or an airless sprayer (.015-.019" spray tip, 60 mesh filter).
Do not thin if using a roller or brush; however, if using a sprayer and thinning is required, thin with water at a rate of no more than 1/2 pint per gallon.
Certain colors may require more than one coat for complete hide.
Darker colors may require additional dry time between coats. Cooler temperatures or higher humidity may prolong drying time.
After 4 weeks, cured paint film may be cleaned with a mild, non-abrasive liquid detergent. Dry paint film is mildew resistant.
Do not use on floors.

Disposal

For disposal of empty containers, unused paint and soiled rags, contact your household refuse collection service.

BEHR ULTRA^® Interior Flat

Ultra Pure White No. 1720 Deep Base No. 1723 Medium Base No. 1724

See Full SDS, Product Data & Safety

SDS & DATA SHEET

BEHR ULTRA^® Interior Eggshell Enamel

Ultra Pure White No. 2750 Deep Base No. 2753 Medium Base No. 2754

See Full SDS, Product Data & Safety

SDS & DATA SHEET

BEHR ULTRA^® Interior Satin Enamel

Ultra Pure White No. 7750 Deep Base No. 7753 Medium Base No. 7754

See Full SDS, Product Data & Safety

SDS & DATA SHEET

BEHR ULTRA^® Interior Semi-Gloss Enamel

Ultra Pure White No. 3750 Deep Base No. 3753 Medium Base No. 3754

See Full SDS, Product Data & Safety

WARRANTY

LIFETIME LIMITED WARRANTY: Behr Process LLC warrants to you, the original residential consumer purchaser, the performance of this product as described on this label for so long as you reside in your home. THIS WARRANTY IS NOT VALID WHEN THE PRODUCT IS NOT PROPERLY APPLIED TO A PROPERLY PREPARED SURFACE OR CARED FOR IN ACCORDANCE WITH THE LABEL DIRECTIONS. This warranty is not transferable. If this product is found not to perform as specified on the label during the warranty period, Behr Paint Company will, at its option and upon presentation of proof-of-purchase (the original receipt), either furnish an equivalent amount of new product or refund the original purchase price of this product to you. This warranty excludes (1) labor and costs of labor for the application or removal of any product, and (2) any incidental or consequential damages, whether based on breach of express or implied warranty, negligence, strict liability or any other legal theory. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you. This warranty gives you specific legal rights and you may also have other rights, which vary from state to state. To obtain warranty service, call 1-800-854-0133. Behr Paint Company reserves the right to inspect any and all application of the product prior to processing your claim made under this warranty.

STARTING PRICE
COATS
DURABILITY
EASY TO CLEAN
STAIN BLOCKING
GREENGUARD GOLD CERTIFIED
COVERAGE

BEHR PREMIUM PLUS^®
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$XX.XX

Coverage: 2 Coats

Durable, Long-Lasting Finish

Scrubbable and Washable Finish

N/A

GREENGUARD^® Gold Certified*

Up to 400 Sq Ft / Gallon
BEHR ULTRA^®
Learn More

$XX.XX

Coverage: 2 Coats

Outstanding Durability for Busy, High-Traffic Areas

Washable, Easy Clean Finish

Exceptional Stain-Blocking Paint & Primer^◊

GREENGUARD^® Gold Certified*

Up to 400 Sq Ft / Gallon
BEHR MARQUEE^®
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$XX.XX

Coverage: 1 Coat^◆

Outstanding Durability for Busy High-Traffic Areas

Washable, Easy Clean Finish

Advanced Stain-Blocking Paint & Primer^◊

GREENGUARD^® Gold Certified*

Up to 400 Sq Ft / Gallon
BEHR DYNASTY^®
Learn More

$XX.XX

Coverage: 1 Coat^◆

Superior Durability

Advanced Stain Repellent Finish

Advanced Stain-Blocking Paint & Primer^◊

GREENGUARD^® Gold Certified*

Up to 400 Sq Ft / Gallon

^◆Valid only when tinted to colors from the BEHR DYNASTY® & MARQUEE® Interior One-Coat Hide Color Collection. Learn more.

^◊A primer coat may be needed on some surfaces. See back label for details.

*GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.