Having to choose between two great options isn’t easy — pizza vs. Chinese food, baseball vs. football, golf vs. little league practice, or laundry vs. anything (OK, that’s an easy one!).
For paint professionals, choosing which paint/characteristic (beauty vs. durability) is most important for a job presents a constant dilemma — especially when the answer is “both.” Here’s the challenge:
- Flat paints create a smooth, matte finish that conceals surface flaws and is easy to touch up when needed but — because they are non-reflective — they have difficulty standing up to repeated cleanings and, therefore, are prone to burnishing and scuffing.
- Higher-sheen paints, on the other hand, are highly reflective and can withstand thousands of scrubbings without burnishing or scuffing. On the downside, they tend to magnify any surface imperfections and are tougher to retouch.
You may be thinking, “Man, it would be great if someone put the best of both coatings into one can.”
Ta-da!
Meet your new favorite interior flat paint — BEHR ULTRA® Interior Paint and Primer! This 100%-acrylic primer and paint offers the best of both worlds — the strength and durability of a high-sheen paint and the smooth-as-silk finish of a flat. The result? A stunning matte surface that’s mar- and scuff-resistant and tough enough to perform in even the highest-traffic areas such as hallways, entryways, and shared residential and commercial environments.
Part of our role as a paint company is to continuously innovate and improve the painting experience, which is why we created BEHR ULTRA Interior Paint and Primer. This product offers paint professionals, remodelers and general contractors a coating that is unmatched in today’s market. Previously, flat finishes were known to need a little more TLC than other sheens, but BEHR ULTRA Interior Paint and Primer & Primer eliminates the compromise between the look desired and the durability required.
With BEHR ULTRA Interior Paint and Primer, Behr has raised the bar with this high-performing paint that offers advanced scuff and mar resistance, exceptional burnish resistance, easy stain removal, and antimicrobial-mildew resistance.
Notable features include:
- Stain-Blocking Paint & Primer◊
- Scuff Defense® for an Extra Durable Finish
- Easy Application, Smooth Even Finish
- Outstanding Coverage, Hide in Fewer Coats
- Easy-Clean Finish, Stays Looking New Longer®
- Antimicrobial-Mildew Resistant Finish
- Lifetime Limited Warranty
- Low VOC, 100% Acrylic
- GreenGuard Gold Certified
BEHR ULTRA Interior Paint and Primer is available in five finishes:
- Flat No. 1720
- Eggshell Enamel No. 2750
- Satin Enamel No. 7750
- Semi-Gloss Enamel No. 3750
- Stain-Blocking Ceiling Paint No. 5558
Ideal application for BEHR ULTRA Interior Paint and Primer are as follows:
Learn more about the full product portfolio here.