Have you heard about the BEHR® 2025 Color of the Year? Rumor has it, it’s the perfect hue to make a statement in any commercial or residential space.

It’s true, our Color of the Year, Rumors, is a deep red that adds warmth and draws a rich allure to hospitality, retail and other dynamic spaces. Designers and paint professionals alike can offer Rumors with confidence on projects to make a powerful and fearless statement. This tone is the perfect shade that captivates and enhances the built environment.

Let this elevated color speak volumes, no matter the scale of your project. Rumors will create an energy that evokes beauty and vitality.

With its vibrant tone, Rumors is a great choice for creating a dramatic and charming environment. Whether the space is large or small, Rumors packs a punch with a touch of luxe.

Pair Rumors with light neutrals like greige, tan and gray to balance hospitality spaces and create depth.

Or create a sense of enclosure by drenching the color in a room for a rich and modern look. This can be particularly effective in larger rooms where your client wants a space that fuels productivity.

Now’s the time to give your clients a compelling look with BEHR Rumors.

Rumors is part of fifteen distinct hues in the BEHR 2025 Color Trends collection. Create an inviting atmosphere with these nostalgic and personal colors. Pair warm neutrals with jewel tones and nature-based hues for timeless charm in commercial and residential spaces.

WORKPLACE | Walls: Aerial View S530-3

MULTIFAMILY | Walls: Boreal N420-5

EDUCATION | Walls: Jackfruit PPU6-07

RESIDENTIAL | Walls: Even Better Beige DC-010

To explore the 2025 Color of the Year and Color Trends, visit behrpro.com/2025coty.