Color plays a pivotal role in your projects, whether you’re a professional painter, property manager, or designer. It’s often the final touch to attracting residents, enticing building occupants, or enhancing curb appeal. Behr Paint offers a variety of color services to help you and your clients see the potential of every color and combination for their project. Our services are designed to empower you, providing the support necessary to bring any job from vision to reality, no matter how big or small. From custom color matching to color renderings to full-size drawdowns, discover the many color services Behr has to offer.     Custom Color Matching Whether you need to match a corporate color scheme or a shade of carpet, we've got you covered. Our cutting-edge color matching technology will convert any sample into a digital color representation. We can also confidently match any competitive color for your job, including popular Kelly-Moore colors like Swiss Coffee 23, Bone 27, and San Francisco Fog 5822*. Simply bring a sample to your local The Home Depot store and we’ll match it.     BEHR® Pro Visualizer & Digital Color Renderings Visualize BEHR® Paint color schemes for your exterior projects in real-time with the BEHR® Pro Visualizer, an online color rendering tool to help speed up the color selection process. Your BEHR® Pro Rep will upload an image of your project, allowing you to select colors and schemes and see a “before and after” preview. Once ready, you can download a shareable document for you and your client to determine final details. Ask your local Rep about the tool here.     We also offer digital color renderings. Make your client’s color vision come to life with a digital mapping of their project. They'll see digital renderings of different paint color combinations to help them make an informed color decision with confidence.     Full-Size Drawdown Samples If you need to show color to your clients in a larger size than a paint chip, we offer full-size drawdowns to help visualize colors on any given project. Whether your client is debating between shades or finalizing their color scheme, full-size drawdowns offer a more accurate representation of how the color will appear on a larger scale so you can better envision color on a larger surface area.     Color Books & Boards Our color books offer a complete archive of every color and every product used on every surface on your project, including coatings, specifications, and warranties to help streamline future maintenance. We also offer color boards, perfect for showcasing color schemes and palettes. These 20" x 30" boards are an impactful way to share the color story of a project so every stakeholder can understand the vision and align on the project direction.     Color Services for Your Every Need At Behr, we believe that color has the power to transform spaces and elevate experiences. With our comprehensive color services, we're dedicated to helping you and your client’s vision come to life for any project. Contact your local BEHR Pro Rep to learn more.     *Kelly-Moore Swiss Coffee 23, Bone 27, and San Francisco Fog 5822 are names of Kelly-Moore, which is being used for identification purposes only. Behr has created a comparable color using industry standard technology.  

As the design world continues to evolve in 2024 and beyond, there’s a fluidity in how we live, play, and work. This post-COVID era is reshaping the way we occupy spaces, bringing more flexibility into the conversation. Multifunctional spaces are more prominent than ever as we break through traditional norms and create areas that offer both productivity and pause.   BEHR® 2025 Commercial Color Forecast In today’s commercial landscape, there are no clear boundaries. From home-inspired workspaces to luxe recreational facilities, the lines are blurred in how spaces are defined. This trend served as the inspiration behind our BEHR® 2025 Commercial Color Forecast, which reflects the rising design movement of blurring boundaries between past and future, timeless and modern, and technology and nature.   The five themes in this palette are a nod to the fluid world we live in, with colors ranging from neutral to bold, traditional to grandiose, and cool to warm tones. Each subpalette has versatility for a wide range of uses in both residential and commercial spaces.   Limitless Whites White paint colors are often the foundation for a project and a canvas for boundary blurring. These warm hues are versatile, approachable, and barely there. Use them to visually soften surfaces and textures to create effortless style.   [caption id="attachment_1679" align="alignnone" width="4500"] Back Wall: Gallery White PPU12-12  |  Desk: Bakery Box BL-W09[/caption]   Bleisure Blurring the boundaries between business and leisure, these colors are adventurous and travel inspired. The bright pops of color are indicative of the hues we find in nature with familiar mid-tones that inspire creativity and evoke joy.   [caption id="attachment_1667" align="alignnone" width="4500"] Wall: Venus Teal PPU13-08  |  Accent: Dandelion Wish MQ4-12[/caption]   Renew-trals These colors are neutral and nuanced with a sense of healing and connection. The earthen mid-tones blur the boundaries between today and tomorrow’s neutrals with a lived-in and memorable quality.   [caption id="attachment_1668" align="alignnone" width="7360"] Wall: Boreal N420-5  |  Accent: Colorful Leaves M190-7[/caption]   Grand-luxe Timeless meets luxury in these rich, deep hues. The bold colors are versatile and sophisticated, grounding spaces with premium, aged quality.   [caption id="attachment_1669" align="alignnone" width="6000"] Back Wall & Trim: Limo-Scene N560-7  |  Accents: Leather Work S240-7, Amazon Jungle PPU9-24 & Very Navy M500-7[/caption]   AI-sthetic Blur the lines of the physical and digital world with this AI-inspired palette. Powdery pastels are anchored by dark and light pops of colors to create surface dimension and soften contemporary, technologically forward spaces.   [caption id="attachment_1670" align="alignnone" width="7259"] Left Wall: Autumn Blush S220-1  |  Right Wall: Dove HDC-MD-21  |  Accents: Breathe S360-2, Flowerpot S180-3, Pimento P180-6 & Violet Aura M550-5[/caption]   Commercial Color Forecast Workshop The colors in this palette were largely inspired by our first-ever Commercial Color Forecast Workshop held at our Southern California headquarters. Six commercial designers from various commercial backgrounds came together to explore the driving influences behind color and trends alongside Behr color experts in this immersive in-person experience. The designers also curated palettes based on industry trends and their own insights and expertise. The emerging themes from the workshop were the basis for the 2025 Commercial Color Forecast palette direction.     Are you a commercial designer interested in design trends and color forecasting? Fill out the form on this page to receive updates on our next workshop.  

Stepping into a new industry has its challenges, and Christina Rampulla has tackled them all. From working in a daycare center to a tanning salon to a gym, Christina has taken on several different opportunities during her career. As a wife and mother from Slatington, PA with a degree in communication from Kutztown University, she's always dedicated her personal and professional life to service. Whether it be taking care of her daughter or caring for customers, one commonality between all these roles is serving others. So how did she find herself working for a professional painting company?     Three years ago, Christina accepted an open General Manager role at Ryan Amato Painting LLC in Easton, PA. The position matched her values, experience, and qualifications, and soon after meeting with Owner Ryan Amato, Christina joined the team.     Ryan Amato Painting is a family-owned and operated company specializing in both residential and commercial painting services. They boast a wide range of capabilities, including interior and exterior painting, cabinet refinishing, pressure washing, and epoxy flooring & countertops.     With an open mind and willingness to learn, Christina jumped right into the business and started by observing various roles at the company. She takes pride in all that she’s learned, from how to measure a room, to the type of products needed for a given scope of work, to the different paint hues and sheens needed for a space.     As a woman in the professional painting industry, Christina is incredibly proud of how much she’s accomplished and the confidence she exudes when serving customers. It’s true some people find it surprising to hear my voice on the other end of the phone speaking about paint and epoxy!” Christina remarks.     Christina is often the first person to connect with clients and vendors, a responsibility that she does not take lightly. She says, I enjoy building relationships with our clients throughout a project. It’s a pleasure and responsibility of mine that I love doing.”     Her commitment to serving customers exemplifies her dedication and passion to continuously improving her craft. We all know our strengths and limits. It’s important that no matter what service industry you’re in, enjoy it and own it!” Christina exclaims.     To learn more about Women in PaintTM and hear other professional women painters’ stories, visit behr.com/womeninpaint.  

Born from the aftermath of the 2008 real estate crash, BAMM Renovation Group has been providing hotel renovation services for over 15 years. Joe Hernandez, founder and owner, started his career in hotel renovation in 2005 at Westgate Resorts, where he developed a passion for rejuvenating old properties. Soon after, he started his own venture and has since developed a comprehensive in-house renovation program with complete turn-key services.   Joe Hernandez, Founder & Owner of BAMM Renovation Group   In the hotel industry, the exterior appearance of a hotel stands as a crucial element that requires periodic updates. Trends in aesthetics and design shift every 5-7 years, influencing guest expectations and shaping competitive landscapes. One of the company’s most notable renovations was a 150,000 square foot exterior paint transformation of Avanti International Resort in Orlando, Florida in 2023. This resort faced a significant challenge with an outdated and unattractive color scheme that did not align with current hospitality design trends. BAMM Renovation Group, driven by their passion for hotel transformations, recommended a complete color change at the resort to refresh the exterior appearance and create a contemporary and appealing destination for guests. By updating the exterior, it not only enhanced curb appeal but also reinforced brand identity for the hotel.   Exterior Painting   For the paint, the team chose KILZ 2® ALL-PURPOSE Primer and BEHR PRO® e600 Exterior Paint for superior hide and a uniform finish that lasts.   BEHR PRO® e600 Exterior Paint   Working closely with designers, brand specialists, and compliance officers, the selected BEHR® Paint colors were as follows: Sand Drift N310-1 (Body Color): Sand Drift provided a fresh and clean canvas for the resort's exterior, creating a modern and elegant look. Woodland Sage HDC-NT-01 (Doors): Woodland Sage was used for the doors, adding a touch of sophistication and contrast to the overall design. Arrowhead N320-6 (Roof Line and Accent): Arrowhead was added to the roof line and accent areas, introducing a warm and welcoming element to the resort's exterior. Portuguese Dawn S160-4 (Numbers): Portuguese Dawn was used for the numbers, adding a pop of color and a sense of vibrancy to the resort’s façade.   Before   After   The transformation of Avanti International Resort was a resounding success. The collaboration between BAMM Renovation Group and Behr Paint Company took a challenging hospitality renovation and successfully revitalized it into a modern and visually appealing destination. The selected BEHR Paint colors breathed new life into the property, aligning well with current hospitality design trends and making it more inviting to guests for years to come.     Images courtesy of BAMM Renovation Group.

In today’s world, it’s evident that our society is becoming increasingly more digital. From the ever-growing presence of social media to the ongoing movement of working remotely, we rely on digital technologies to communicate, collaborate, and connect. In the architectural and design industry, one company is spearheading this digital shift and revolutionizing the way designers work with materials, products, and now paint colors—completely virtually.     What is Mattoboard? Introducing Mattoboard – a 3D virtual sampling platform for designers to curate material boards online before ordering physical samples. The web is steadily shifting from 2D to 3D, and there is a significant opportunity for designers and brands to bring efficiency and flexibility to their design processes, creative visualizations, and decision making.   The platform incorporates realistic light and shadow to experience materials, products, and color with enhanced texture and details. These digital representations are called VSamples®, which are high-quality 3D models that accurately represent the physical samples designers use to curate material boards. Designers can play with light and shadow to simulate the materials’ real-life qualities, demonstrating how light hits various surfaces, textures, and even paint sheens. The result is a professional-looking design board that designers can share with their clients or colleagues in seconds through mobile or desktop for an efficient, collaborative experience.     Behr Paint Company Joins Mattoboard’s Platform As the first-ever paint brand on the platform, designers can now curate boards using 1,600+ BEHR® Paint colors organized by the BEHR Color System in six different sheens – flat, matte, eggshell, satin, semi-gloss, and hi-gloss. Mattoboard’s advanced technology allows designers to experience sheen digitally like never before by controlling light intensity and positioning on various surfaces for a new way to experience color online. Whether you’re looking to create a timeless and modern appeal in a workplace setting with Behr's 2024 Color of the Year Cracked Pepper PPU 18-01 or a soft and tranquil aesthetic with best-sellers Natural White DC-005 and Healing Aloe S400-3 for a healthcare environment, the possibilities are endless with no waste in the process. Behr is committed to making meaningful moves towards a sustainable approach to ultimately reduce sample excess and minimize waste.     Sustainable Sampling Physical sampling is often slow for designers who make ideation changes in a matter of seconds. These samples are also in excess and getting lost or piled high in design firms’ sample libraries. The waste is immense and often used for a single time, only to be thrown away or tucked into a material library never to be seen again.   Mattoboard seeks to challenge and change this wasteful practice, stating that: By adopting Virtual Samples, brands can consciously align themselves with positive change and assure consumers that they are actively addressing waste reduction and shaping a more sustainable future.”   The solution is to implement a digital process to accommodate iterative sampling and fast-paced ideation. With virtual mood boards, designers can endlessly experiment with VSamples and ultimately align with their clients before ordering physical samples and paint chips. When they eventually do order a sample, “it’s because they have conceptual approval, or more confidence and security from the client,” Mattoboard says.     Embracing a Digital Future The future is digital and Mattoboard is at the forefront of shifting the way the interior design industry operates. Now, designers can curate beautiful, realistic material boards with access to thousands of VSamples, including the most accurate 3D digital representation of paint and sheen ever seen before. And by curating and sending boards to clients virtually, designers can save time and money with less physical sample ordering, real-time collaboration, and faster decision-making. Plus, it’s more sustainable and can significantly reduce sample waste. What’s more to like? Start designing today.  

Meet Gloria Fonseca, Owner of Fonsis, a women-owned painting and carpentry business based in Miami-Dade County, Florida specializing in commercial painting, cabinetry, and vinyl flooring installation.     Gloria’s entrance into the construction industry began with a complete career shift in 2016. She had just resigned from her position as a social worker after working there for over 10 years. During this time, her husband Carlos was working in the painting and construction industry, and Gloria decided to take a leap of faith and team up with him. Fast forward to today, the duo has built a strong reputation for themselves and their company that exemplifies customer satisfaction and high-quality work.     Building a reputation for any business demands persistence and time. Gloria knew a significant amount of work was needed to achieve her goals of winning government contracts with counties and municipalities. Safe to say, Gloria and Carlos’ efforts have paid off. One of the company’s first projects was to paint five Miami-Dade County Fire Rescue Department Stations using BEHR® Paint, one of which includes a Hangar station for the Air Rescue Department. Since then, Fonsis has been contracted to paint numerous schools and attributes her expertise to the educational work she’s invested in on a professional level, including attending Florida International University's Project Management Cohort and the Miami-Dade College's Turner School of Construction Management.     Today, continuous education remains at the heart of Fonsis’ business model. Not only has it helped facilitate the company’s growth to win government contracts, but it has also fostered employee development through the company’s investment in professional training. Gloria frequently arranges for paint and equipment suppliers to conduct in-depth demonstrations to her team, ensuring they are well-versed in product knowledge, usage, proper techniques, and equipment handling.   I’m a firm believer that employees work best when they feel empowered through knowledge and training,” says Gloria.   Inclusion is also very important to Gloria and Carlos. They have extended numerous opportunities to individuals often overlooked, recruiting employees from women's shelters to give them a chance for a fresh start.     It’s important for me to know that I'm not only giving my woman workers the proper tools to succeed, but that they know and believe they are just as important and capable to perform the job as any other person,” Gloria emphasizes.   Fonsis’ reputation in the Miami-Dade community is a testament to the resilient, hardworking employees that are the heart of the company. Gloria is dedicated to fostering a nurturing environment for her employees and hopes to be an example for all women interested in the skilled trades to pursue your dreams regardless of your beginnings.   To learn more about Women in PaintTM and hear other women professional painters’ stories, visit behr.com/womeninpaint.

White paint brings a classic elegance to any space, providing a blank canvas that allows decor and furnishings to shine. But with the vast selection of white paint colors available, how do you choose the perfect one for your client’s space?   Behr Paint Company has partnered with Maverick Design to share the design firm’s top five tried-and-true BEHR® white paint colors that they frequently specify in interior spaces. These colors leave a lasting, timeless impression that will give your client a fresh environment with limitless possibilities.   1. Polar Bear 75 Polar Bear is a milky-white neutral that’s bright and airy. It’s perfect for walls and trim and pairs well with a bold accent color or statement item like artwork for a complementary moment.   Wall & Base: Polar Bear 75, Ceiling: Sculptor Clay PPU5-08, Flooring: Maverick Design Collection by Build Direct in Coast   2. White Moderne PPU24-14 White Moderne is cool and streamlined with a subtle gray undertone. The hue brings a modern vibe with a hint of gray to give your clients a sophisticated and polished look. Pair it with our whitest hue, ULTRA PURE WHITE® paint, in light-filled spaces for a vibrant appearance.   Ceiling & Base: ULTRA PURE WHITE® paint, Walls: White Moderne PPU24-14, Flooring: Maverick Design Collection by Build Direct in Beach   3. Painter’s White PPU18-08 Painter’s White is a creamy white allusive to an artist’s canvas. The neutral hue provides a classic aesthetic with endless versatility to showcase colorful textures, finishes, and furnishings.   Ceiling & Base: ULTRA PURE WHITE® paint, Walls: Painter’s White PPU18-08, Flooring: Maverick Design Collection by Build Direct in Desert   4. Swiss Coffee 12 Swiss Coffee is the perfect soft and subtle white that adds warmth and dimension to interior spaces. It has a greige undertone that adds a touch of sophistication for an elevated but cozy aesthetic.   Ceiling: Arid Landscape N310-2, Walls: Swiss Coffee 12, Flooring: Maverick Design Collection by Build Direct in Desert   5. Cotton Knit PPU7-11 Cotton Knit is a cool beige that is soothing and cozy. This off-white hue can be used in a variety of spaces under all types of lighting that will complement any room.   Ceiling & Base: ULTRA PURE WHITE® paint, Walls: Cotton Knit PPU7-11, Flooring: Maverick Design Collection by Build Direct in Beach     Maverick Design is a residential and commercial design group with a unique signature elegance that resonates across a wide range of styles. Maverick was created as a specialized design division by its larger parent company, Wedgewood, after seeing the need for designer homes at every price point. Wedgewood is a real estate company that purchases, renovates, and resales properties in multiple states.   This article was created together with Maverick Design. Photos courtesy of Maverick Design.  

KARYN GRAMBUSCH Owner | Kary'Lyn Images   Karyn Grambusch is not one to shy away from living a busy life. With over 40 different jobs in her lifetime, the Colorado native has always embraced the hustle and bustle of life while truly embodying a “never stop learning” mentality. From being a piano teacher and seamstress to a cake decorator and school bus driver, you name it, she’s done it! So how did she find herself as the owner and operator of a professional painting company?     Maybe I just didn't know how much I love to paint!” says Karyn.   Karyn’s story to owning her professional painting company is a tale about trying new things and always saying “yes.” As a wife and mom of four children, she worked hard to provide for her family and needed some extra income, so she decided to ask a friend who was a professional painter if she could work for him. She trained with him, and he even helped her get her painting contractor’s license. A short three months later, the painter she worked for decided to pursue a different career, leaving Karyn at a crossroads. Still fairly new to the industry, she was only starting to grow her network and didn’t have many clients yet.   Instead of hanging up the towel, Karyn was determined to pursue the career she was beginning to love. She started to receive some calls for estimates and decided to take a chance at building her business. Flash forward five years later, Karyn is the proud owner of Oregon-based Kary’Lyn Images and has built a strong network with several repeat clients. She’s even made connections with other women painting business owners who offer support to one another through referrals.     She is also an advocate for paying it forward and now teaches other women and men how to paint, including her daughter who works in the family business. Visit her Facebook page and you’ll find several instructional videos with tips and tricks in the spirit of helping others succeed in their craft.     Karyn’s commitment and passion for professional painting has never wavered. Despite the challenges of starting and running a business, her passion for painting drives her to persevere, showing future generations how fulfilling and gratifying it is to be a female entrepreneur in the painting industry.   I love what I do and that is the most important thing so that work isn't as much work!” Karyn exclaims.   To learn more about Women in PaintTM and hear other professional women painters’ stories, visit behr.com/womeninpaint.  

Behr Paint Company announces its 2024 Color of the Year, Cracked Pepper PPU18-01, a versatile soft black that elevates every environment. The deep hue brings a timeless elegance with modern appeal that pairs seamlessly with complimentary colors, finishes, and materials in residential and commercial spaces. Designers and paint professionals alike can offer Cracked Pepper with confidence on projects to make a striking statement or keep it simple as a subtle accent. Cracked Pepper offers a bold and beautiful look with an alluring presence on every surface it coats.     Pair Cracked Pepper with neutral-colored furnishings and natural light to serve as a stunning backdrop. The color enhances architectural elements and accentuates existing details.     Create a productive and comfortable environment in workplace and hospitality environments with this grounding hue. The color’s boldness creates a unique design through eye-catching walls and accents.     In multifamily and residential spaces, Cracked Pepper offers a dramatic focal point for a variety of areas. Combine natural patterns and textures against this hue to create a powerful and striking moment.     Cracked Pepper is part of fifteen distinct hues in the BEHR® 2024 Color Trends collection. This palette offers endless expression for every design style, from rich tones and illuminating neutrals to classic hues and bold accents.   Walls: Mountain Olive N350-7A; Ceiling: Whipped Cream DC-001   Walls: Laguna Blue PPU14-18; Ceiling: Weathered White HDC-NT-21   Center Wall: Weathered White HDC-NT-21; Side Walls: Laguna Blue PPU14-18; Ceiling: Offshore Mist PPU13-16; Clouds: Whipped Cream DC-001; Drapes: Malted N160-2     To explore the 2024 Color of the Year and Color Trends, visit behrpro.com/2024coty.