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Headshot of Behr Paint employee Riley Shear.
Riley Shear
Riley Shear, Brand Manager at Behr Paint Company, oversees content marketing efforts for Behr Pro. Previously, she worked in marketing in the architectural and construction industries and has a degree in Business Marketing from Santa Clara University. Her passion lies in writing meaningful and relevant content that leaves a lasting impression.
Behr Paint Company is excited to announce the winners of its first-ever Student Design Competition. The competition was created in partnership with MattoBoard, a 3D virtual sampling platform, to champion emerging designers by providing opportunities to showcase and celebrate their talents.   About the Design Competition Behr invited design students to submit an original design plan for any commercial space such as hospitality, workplace, healthcare, multifamily and more. The design theme, “No Clear Boundaries,” drew inspiration from the BEHR® 2025 Commercial Color Forecast, which celebrates the fluidity between designed environments that reflect the intersection of the past and future, digital and physical, and timeless and modern.   Entrants were required to incorporate colors from the BEHR 2025 Commercial Color Forecast in their design along with Behr’s 2025 Color of the Year, Rumors, a deep and timeless shade of ruby red.     Judging criteria included: Originality, Creativity and Style of Overall Design Plan (40%) Creative Expression in Use of Behr Paint Colors (40%) Creativity of MattoBoard in Entry (20%)   The judging panel included Erika Woelfel, VP of Color & Creative at Behr; Adam Ailion, Architect and CEO / Co-Founder of MattoBoard; Kayla Kratz, Director of Color & Designer Segment at Behr; and Amber Jones, Director of Architect & Designer Strategic Initiatives at Behr.   Grand Prize Winner: Leanne Hlavka BOUNDLESS Women's Work and Play Center​ BOUNDLESS is a women’s work and play center that blends work, childcare, and social settings into a seamless, multi-functional environment. Inspired by Behr’s design theme, “No Clear Boundaries,” the space removes traditional divisions between work, motherhood, and social life, creating a space where working women and mothers can be productive, supported, and fulfilled.     The center incorporates timeless mid-century modern design elements—open floor plans, clerestory windows, and materials like wood and raw finishes—while fluidly connecting indoor and outdoor areas. This style uses color to define the spaces where there are otherwise “no clear boundaries”, reinforcing the concept’s openness to blur the boundaries of the spaces women work, play, live, and learn in.     With color paramount to the design, a palette was curated in timeless earth tones and bold saturation for a modern touch. Rumors MQ1-15 was prioritized in the workspace for its sophistication to create a feeling of intimacy for focused work, with Wild Berry P110-6 adding a pop of femininity and playfulness to this non-traditional center. Colorful Leaves M190-7, Flaming Torch PPU3-03 and Wild Ginger M270-7 create an ascending transition, while Boreal N420-5 and Fresh Artichoke M340-5 work in synergy in the outdoor courtyard. Audition MQ5-36 brings a calming presence to the nursing room, and Baronial Brown N170-7 and Leather Work S240-7 add depth to the beam ceiling, altogether bringing BOUNDLESS to life.   [caption id="attachment_1868" align="alignnone" width="2000"] 3D Materials Board Using MattoBoard[/caption]   About LeAnne LeAnne Hlavka is a Bachelor of Arts student at the Interior Designers Institute in Newport Beach, CA. She is passionate about commercial design, biophilic design, and historic preservation. Balancing studies with motherhood, she is excited to pursue interior design as her second career. For her Grand Prize entry, LeAnne was awarded a $3,000 cash prize and a one-year MattoBoard Pro subscription. Her design school also received $1,000.     First Prize Winner: Mary Dilanchian "Aeternum" Echoes in Mauve- The Eternal Glow of Rumors​ Featuring colors from the BEHR 2025 Commercial Color Forecast, the Schiaparelli-inspired fashion pavilion in Rotterdam comes alive as the sun begins to set, transforming with the fading light. At its heart, Behr’s 2025 Color of the Year: Rumors MQ1-15, glows as dusk falls, reflecting the muted hues of a Rotterdam sunset. It becomes a beacon, interacting with reflective surfaces to create a dynamic play of color and shadow while paying homage to the natural beauty of the site and enhancing the pavilion’s presence.     Supporting this central glow, Behr’s Wild Ginger M270-7 adds depth and richness with warm, earthy undertones. Baronial Brown N170-7 serves as an anchor, grounding the design in a sense of stability and connection to the earth. Even Better Beige DC-010, used on the pavilion’s supportive skin structure, provides a soft, neutral backdrop, enhancing the pavilion’s skeletal design, and Limo-scene N560-7 acts as an accent, adding a subtle coolness to the pavilion.     Together, these colors transform the pavilion into a cohesive, living organism that shifts with the changing light, creating a vibrant and harmonious interplay that honors the themes of rebirth, transformation, and layered experiences. This palette elevates the pavilion from a mere structure to an evolving masterpiece that embodies the essence of fashion, architecture, and the Rotterdam landscape.   [caption id="attachment_1858" align="alignnone" width="2000"] 3D Materials Board Using MattoBoard[/caption]   About Mary Mary is an Interior Architecture student at Woodbury University in Burbank, CA, driven by a passion for creating immersive designs that connect people to their spaces. She thrives on creating meaningful experiences and has a keen eye for detail and experiential design. Mary was awarded a $1,500 cash prize and a one-year MattoBoard Pro subscription for her First Place Prize entry.     Second Prize Winner: Brittany Marie Ott Urban Sipology From Grapes to Glass: Urban Sipology redefines wine tasting in Chicago, blending the city’s industrial history with a sleek, modern aesthetic for today’s youthful, vibrant audience. This innovative venue reimagines tradition while catering to diverse, modern tastes.     The venue offers a warm, sophisticated atmosphere with oxidized steel, earthy leather, and bronzed metals, complemented by ambient lighting that creates an inviting environment. Designed with fluidity in mind, the space echoes the winemaking process—filtration, flow, and bottling—to create a sense of graceful movement. Behr’s Rumors MQ1-15 provides a sultry and sophisticated energy—perfect for a wine venue.     Guests can enjoy a trendy, inclusive space featuring an extensive wine display, casual tasting bar, private nooks, seasonal patio, and soft background music, making it ideal for winding down with friends. The design begins with a narrow retail corridor, guiding visitors into an expansive tasting area that mirrors the richness and joy of each sip. This intentional layout reflects the progression of wine tasting—starting with anticipation, leading to discovery, and ending with delight.   [caption id="attachment_1866" align="alignnone" width="2000"] 3D Materials Board Using MattoBoard[/caption]   About Brittany Brittany Ott, a senior at East Carolina University, is pursuing a Bachelor of Science in Interior Design. She’s passionate about designing functional, impactful spaces that elevate human performance and leave lasting impressions. Brittany was awarded a $500 cash prize and a one-year MattoBoard Pro subscription for her Second Place Prize entry.     Learn more about the Student Design Competition here.  
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2024 Student Design Competition Winners Announced
Color plays a pivotal role in your projects, whether you’re a professional painter, property manager, or designer. It’s often the final touch to attracting residents, enticing building occupants, or enhancing curb appeal. Behr Paint offers a variety of color services to help you and your clients see the potential of every color and combination for their project. Our services are designed to empower you, providing the support necessary to bring any job from vision to reality, no matter how big or small. From custom color matching to color renderings to full-size drawdowns, discover the many color services Behr has to offer.     Custom Color Matching Whether you need to match a corporate color scheme or a shade of carpet, we've got you covered. Our cutting-edge color matching technology will convert any sample into a digital color representation. We can also confidently match any competitive color for your job, including popular Kelly-Moore colors like Swiss Coffee 23, Bone 27, and San Francisco Fog 5822*. Simply bring a sample to your local The Home Depot store and we’ll match it.     BEHR® Pro Visualizer & Digital Color Renderings Visualize BEHR® Paint color schemes for your exterior projects in real-time with the BEHR® Pro Visualizer, an online color rendering tool to help speed up the color selection process. Your BEHR® Pro Rep will upload an image of your project, allowing you to select colors and schemes and see a “before and after” preview. Once ready, you can download a shareable document for you and your client to determine final details. Ask your local Rep about the tool here.     We also offer digital color renderings. Make your client’s color vision come to life with a digital mapping of their project. They'll see digital renderings of different paint color combinations to help them make an informed color decision with confidence.     Full-Size Drawdown Samples If you need to show color to your clients in a larger size than a paint chip, we offer full-size drawdowns to help visualize colors on any given project. Whether your client is debating between shades or finalizing their color scheme, full-size drawdowns offer a more accurate representation of how the color will appear on a larger scale so you can better envision color on a larger surface area.     Color Books & Boards Our color books offer a complete archive of every color and every product used on every surface on your project, including coatings, specifications, and warranties to help streamline future maintenance. We also offer color boards, perfect for showcasing color schemes and palettes. These 20" x 30" boards are an impactful way to share the color story of a project so every stakeholder can understand the vision and align on the project direction.     Color Services for Your Every Need At Behr, we believe that color has the power to transform spaces and elevate experiences. With our comprehensive color services, we're dedicated to helping you and your client’s vision come to life for any project. Contact your local BEHR Pro Rep to learn more.     *Kelly-Moore Swiss Coffee 23, Bone 27, and San Francisco Fog 5822 are names of Kelly-Moore, which is being used for identification purposes only. Behr has created a comparable color using industry standard technology.  
The Search for Skilled Workers
Behr’s Comprehensive Color Services
As the design world continues to evolve in 2024 and beyond, there’s a fluidity in how we live, play, and work. This post-COVID era is reshaping the way we occupy spaces, bringing more flexibility into the conversation. Multifunctional spaces are more prominent than ever as we break through traditional norms and create areas that offer both productivity and pause.   BEHR® 2025 Commercial Color Forecast In today’s commercial landscape, there are no clear boundaries. From home-inspired workspaces to luxe recreational facilities, the lines are blurred in how spaces are defined. This trend served as the inspiration behind our BEHR® 2025 Commercial Color Forecast, which reflects the rising design movement of blurring boundaries between past and future, timeless and modern, and technology and nature.   The five themes in this palette are a nod to the fluid world we live in, with colors ranging from neutral to bold, traditional to grandiose, and cool to warm tones. Each subpalette has versatility for a wide range of uses in both residential and commercial spaces.   Limitless Whites White paint colors are often the foundation for a project and a canvas for boundary blurring. These warm hues are versatile, approachable, and barely there. Use them to visually soften surfaces and textures to create effortless style.   [caption id="attachment_1679" align="alignnone" width="4500"] Back Wall: Gallery White PPU12-12  |  Desk: Bakery Box BL-W09[/caption]   Bleisure Blurring the boundaries between business and leisure, these colors are adventurous and travel inspired. The bright pops of color are indicative of the hues we find in nature with familiar mid-tones that inspire creativity and evoke joy.   [caption id="attachment_1667" align="alignnone" width="4500"] Wall: Venus Teal PPU13-08  |  Accent: Dandelion Wish MQ4-12[/caption]   Renew-trals These colors are neutral and nuanced with a sense of healing and connection. The earthen mid-tones blur the boundaries between today and tomorrow’s neutrals with a lived-in and memorable quality.   [caption id="attachment_1668" align="alignnone" width="7360"] Wall: Boreal N420-5  |  Accent: Colorful Leaves M190-7[/caption]   Grand-luxe Timeless meets luxury in these rich, deep hues. The bold colors are versatile and sophisticated, grounding spaces with premium, aged quality.   [caption id="attachment_1669" align="alignnone" width="6000"] Back Wall & Trim: Limo-Scene N560-7  |  Accents: Leather Work S240-7, Amazon Jungle PPU9-24 & Very Navy M500-7[/caption]   AI-sthetic Blur the lines of the physical and digital world with this AI-inspired palette. Powdery pastels are anchored by dark and light pops of colors to create surface dimension and soften contemporary, technologically forward spaces.   [caption id="attachment_1670" align="alignnone" width="7259"] Left Wall: Autumn Blush S220-1  |  Right Wall: Dove HDC-MD-21  |  Accents: Breathe S360-2, Flowerpot S180-3, Pimento P180-6 & Violet Aura M550-5[/caption]   Commercial Color Forecast Workshop The colors in this palette were largely inspired by our first-ever Commercial Color Forecast Workshop held at our Southern California headquarters. Six commercial designers from various commercial backgrounds came together to explore the driving influences behind color and trends alongside Behr color experts in this immersive in-person experience. The designers also curated palettes based on industry trends and their own insights and expertise. The emerging themes from the workshop were the basis for the 2025 Commercial Color Forecast palette direction.     Are you a commercial designer interested in design trends and color forecasting? Fill out the form on this page to receive updates on our next workshop.  
BEHR® 2025 Commercial Color Forecast
Stepping into a new industry has its challenges, and Christina Rampulla has tackled them all. From working in a daycare center to a tanning salon to a gym, Christina has taken on several different opportunities during her career. As a wife and mother from Slatington, PA with a degree in communication from Kutztown University, she's always dedicated her personal and professional life to service. Whether it be taking care of her daughter or caring for customers, one commonality between all these roles is serving others. So how did she find herself working for a professional painting company?     Three years ago, Christina accepted an open General Manager role at Ryan Amato Painting LLC in Easton, PA. The position matched her values, experience, and qualifications, and soon after meeting with Owner Ryan Amato, Christina joined the team.     Ryan Amato Painting is a family-owned and operated company specializing in both residential and commercial painting services. They boast a wide range of capabilities, including interior and exterior painting, cabinet refinishing, pressure washing, and epoxy flooring & countertops.     With an open mind and willingness to learn, Christina jumped right into the business and started by observing various roles at the company. She takes pride in all that she’s learned, from how to measure a room, to the type of products needed for a given scope of work, to the different paint hues and sheens needed for a space.     As a woman in the professional painting industry, Christina is incredibly proud of how much she’s accomplished and the confidence she exudes when serving customers. It’s true some people find it surprising to hear my voice on the other end of the phone speaking about paint and epoxy!” Christina remarks.     Christina is often the first person to connect with clients and vendors, a responsibility that she does not take lightly. She says, I enjoy building relationships with our clients throughout a project. It’s a pleasure and responsibility of mine that I love doing.”     Her commitment to serving customers exemplifies her dedication and passion to continuously improving her craft. We all know our strengths and limits. It’s important that no matter what service industry you’re in, enjoy it and own it!” Christina exclaims.     To learn more about Women in PaintTM and hear other professional women painters’ stories, visit behr.com/womeninpaint.  
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Serving Others with Passion & Purpose
Born from the aftermath of the 2008 real estate crash, BAMM Renovation Group has been providing hotel renovation services for over 15 years. Joe Hernandez, founder and owner, started his career in hotel renovation in 2005 at Westgate Resorts, where he developed a passion for rejuvenating old properties. Soon after, he started his own venture and has since developed a comprehensive in-house renovation program with complete turn-key services.   Joe Hernandez, Founder & Owner of BAMM Renovation Group   In the hotel industry, the exterior appearance of a hotel stands as a crucial element that requires periodic updates. Trends in aesthetics and design shift every 5-7 years, influencing guest expectations and shaping competitive landscapes. One of the company’s most notable renovations was a 150,000 square foot exterior paint transformation of Avanti International Resort in Orlando, Florida in 2023. This resort faced a significant challenge with an outdated and unattractive color scheme that did not align with current hospitality design trends. BAMM Renovation Group, driven by their passion for hotel transformations, recommended a complete color change at the resort to refresh the exterior appearance and create a contemporary and appealing destination for guests. By updating the exterior, it not only enhanced curb appeal but also reinforced brand identity for the hotel.   Exterior Painting   For the paint, the team chose KILZ 2® ALL-PURPOSE Primer and BEHR PRO® e600 Exterior Paint for superior hide and a uniform finish that lasts.   BEHR PRO® e600 Exterior Paint   Working closely with designers, brand specialists, and compliance officers, the selected BEHR® Paint colors were as follows: Sand Drift N310-1 (Body Color): Sand Drift provided a fresh and clean canvas for the resort's exterior, creating a modern and elegant look. Woodland Sage HDC-NT-01 (Doors): Woodland Sage was used for the doors, adding a touch of sophistication and contrast to the overall design. Arrowhead N320-6 (Roof Line and Accent): Arrowhead was added to the roof line and accent areas, introducing a warm and welcoming element to the resort's exterior. Portuguese Dawn S160-4 (Numbers): Portuguese Dawn was used for the numbers, adding a pop of color and a sense of vibrancy to the resort’s façade.   Before   After   The transformation of Avanti International Resort was a resounding success. The collaboration between BAMM Renovation Group and Behr Paint Company took a challenging hospitality renovation and successfully revitalized it into a modern and visually appealing destination. The selected BEHR Paint colors breathed new life into the property, aligning well with current hospitality design trends and making it more inviting to guests for years to come.     Images courtesy of BAMM Renovation Group.
After Shot of Avanti International Resort
BAMM Renovation Group Revitalizes Avanti International Resort with BEHR® Paint
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