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BEHR Contributing Writer
As the global workforce evolves, workplace designers are prioritizing innovation, wellness, and collaboration. Gone are the days of dull, uninspiring offices with cubicles stifling creativity. Instead, companies are investing in dynamic spaces tailored to diverse employee needs and workstyles. Workplace expectations for 2024 and beyond center on promoting flexibility, connection, wellbeing, and sustainability. Recognizing how the pandemic significantly altered how and where we work, employers are focusing on meeting the needs of an ever-changing workforce. With that in mind, let’s explore the trends shaping today’s workplaces and office paint color pairings.     1. Hybrid is Here to Stay The COVID-19 pandemic reshaped our work landscape significantly. In 2023, some companies mandated a return to the office, highlighting a contrast between workers adjusting to the "new normal" and businesses eager to restore the "old normal." Yet, according to Gallup, 53 percent of U.S. workers prefer a hybrid model, while 21 percent opt for full remote work.   To create an atmosphere that provides employees a welcoming transition between home and the office, consider choosing elevated neutrals for an office space. Pairing subtle, yet nuanced, shades — such as Tranquil Gray DC-007, a delicate taupe gray, or Taupe Tease N210-1, a light neutral gray —with a cool beige like Cotton Knit PPU7-11 creates a sense of warmth while maintaining a professional feel.   [caption id="attachment_1689" align="alignnone" width="5120"] Windows & Ceiling: Cotton Knit PPU7-11 | Panels: Tranquil Gray DC-007[/caption]     2. Attracting Millennials, Gen Z Back to the Office Millennials and Gen Z are not just the future of the workforce; they’re redefining where and how we work. These generations value flexibility, aesthetics, and a culture that fosters creativity. Offices need to offer more than just workstations and amenities; they should be vibrant environments that inspire.   A pivotal strategy for fostering a connection with these generations is creating a vibrant atmosphere environment that beckons them into the heart of the workplace. Consider playing with the light, dark and neutral hues. For example, cultivate a productive yet calming environment by combining Mountain Olive N350-7A, a deep olive green, and Even Better Beige DC-010, a warm neutral, with a bold pop of color like Tart Orange HDC-MD-27. To cultivate a sleek, sophisticated impression, combine these bright hues with BEHR's 2024 Color of the Year Cracked Pepper PPU18-01.   [caption id="attachment_1690" align="alignnone" width="3819"] Ceiling & Right Wall: Even Better Beige DC-010 | Back Wall: Mountain Olive N350-7A | Ceiling Accent: Tart Orange HDC-MD-27 | Ceiling Behind Panels: Cracked Pepper PPU18-01[/caption]     3. Energizing Hues Foster Collaboration The emphasis on collaboration and innovation has led to the rise of modifiable workspaces. To truly energize these spaces, go bold with colors that ignite creativity and encourage interaction. Consider an optimistic, gold-tinged hue like Dandelion Wish MQ4-12 or an energetic retro orange like Flaming Torch PPU3-03 and confident New Age Blue PPU15-05 to infuse life into collaborative zones, breakout areas, and communal spaces.   [caption id="attachment_1691" align="alignnone" width="5120"] Walls: Blank Canvas DC-003 | Nook Wall: New Age Blue PPU15-05 | Cove Wall: Dandelion Wish MQ4-12[/caption]     4. Biophilic Design Biophilia: The business world continues to recognize the vital benefits of bringing nature into the workplace, as elements such as natural light, indoor plants, and organic materials can improve air quality, reduce stress, and increase productivity.   When it comes to color, opt for a palette-cleansing white like Winter White DC-004 with an ocean-inspired cool hue like Yacht Blue S490-4 — creating a sense of tranquility and relaxation.   [caption id="attachment_1692" align="alignnone" width="6000"] Walls: Winter White DC-004 | Ceiling & Accent: Yacht Blue S490-4[/caption]   For more biophilic color inspiration, visit our BEHR® BioNature Collection — 50 colors to infuse harmony and wellbeing into built environments to elevate the human experience.     5. Restore, Recharge, Revitalize “Resimercial” Design: Blurring the lines between home and work, this uber-cozy trend integrates elements to inspire comfort and creativity. Envision plush sofas, soft lighting, and personal touches that make employees feel relaxed and inspired — a home away from home.   To create an authentic and peaceful environment, embrace forest-inspired greens like Meteorological N430-6 to accent a comforting neutral like Dove HDC-MD-21.   [caption id="attachment_1693" align="alignnone" width="7050"] Ceiling & Right Wall: Meteorological N430-6 | Back Wall: Dove HDC-MD-21[/caption]   By incorporating residential-inspired elements, such as relaxing furnishings and personalized decor, offices can be a space where employees feel at ease, fostering satisfaction and wellbeing.     6. Soothing Seclusion Responding to today’s emphasis on mental wellness, office designs are incorporating private pods or alcoves that provide employees space to focus and relax, while allowing them to escape the hustle and bustle of the office environment. Providing such sanctuaries can reduce stress levels and improve productivity.   Try adding a pop of color to a ceiling installation with a smoky turquoise like Sophisticated Teal HDC-CL-22 and create depth by using a tone-on-tone combination of warm and peaceful hues such as Toasty Gray N320-2 and Grant Gray HDC-AC-19.   [caption id="attachment_1694" align="alignnone" width="8192"] Art Ceiling Accent: Sophisticated Teal HDC-CL-22 | Left Wall, Conference Room Back Wall & Lobby Desk: Toasty Gray N320-2 | Office Wall: Grant Gray HDC-AC-19[/caption]   The future of work presents a compelling opportunity for businesses, designers, and architects to reimagine office spaces as dynamic and human-centric environments. By integrating flexibility, technology, nature, and inclusivity, we can create workplaces that not only meet the functional needs of teams, but also inspire creativity, foster collaboration, and enhance employee wellbeing.   To learn more about the many color services Behr offers and to contact an Architect & Design Rep, please visit behr.com/designer.
Office Trends for 2024 & Beyond
The U.S. property management industry stands at a pivotal moment with both challenges and opportunities ahead in 2024. From shifting financial conditions, to expanding prospects, to community maintenance and eco-leadership, property managers face an array of issues that can be resolved with ingenuity, resilience and adaptability.     Financial Trends & Forecasts The rental housing sector has long been intertwined with broader economic trends, and 2024 is no exception. Recent years witnessed a surge in demand for apartment living, driven by factors including a lack of inventory (NerdWallet) and post-COVID resurgence of multigenerational households (Generations United). As pandemic-era safety nets disappear and credit availability tightens, property managers continue to deal with moderate inflation and rates.     Acquisition Activity These moderate rates have made value-add acquisition deals less lucrative to potential investors. As a result, planned interior renovations have been scaled back significantly. Exterior paint is a cost-efficient way to freshen up the appearance of your property and make it more attractive to potential buyers without the expense and time needed for a full interior upgrade. In short, consider a new paint job as it has the ability to improve the image and value of your property, enhancing curb appeal and enticing residents.     Supply & Demand One of the biggest challenges facing property managers in recent years is the imbalance between housing supply and demand. The industry faces an uphill battle in tackling the long-standing inventory crisis, which, according to We Are Apartments, requires building 4.3 million new apartments by 2035 in order to meet rental needs.   In the last few years, the effort to expand apartment inventory has been front and center. From 2020 to 2022, a total of 1.2 million apartments were built (RentCafe), and 2023 added about 573,000 additional units — a 40-year record. While building is beginning to slow down, approximately 443,000 new units are expected to be in place by the end of 2024. (Matthews Real Estate Investment Services).   Chart: RentCafe; Source: Yardi Matrix   That’s good news, right? But here’s where it gets complicated. The influx of new housing has dampened rental prices, as we’ve seen in the last few months. Case in point: the vacancy rate in February 2024 was 6.6% (the highest since September 2020). This means that it’s possible — if not probable — that vacancies will continue through the end of the year (Apartment List), providing renters a wider array of housing options.   In response, properties are beginning to extend accommodations. For example, in January 2024, Zillow reported that nearly 32% of its listings offer concessions – or financial incentives for the renter – a trend that is expected to continue through 2024.   On the other hand, a recent slowdown in new construction permits is expected to reduce 2024 apartment build starts by 20% to 50% (Multi Pro+), which points to a return to lower inventory, renewed demand, and higher rents in 2025.     Drawing & Keeping Quality Residents Understanding target demographics and each of their evolving preferences is key to thriving in the property management landscape. From Gen Z poised to become the largest percentage of renters, to millennials starting families, to the growing number of older renters, these groups are the core of the rental market. This creates opportunities for property managers to draw high-quality prospective residents and retain current ones by meeting their wants and needs, such as:   Personalization — Every resident wants to feel a sense of home. Helping them to personalize their space will not only make them feel more comfortable, but they will also be more likely to rent your property long-term. Try offering new renters the option to choose a new paint color from a range of pre-approved hues for a room or an accent wall. For current residents, provide the same offer when they renew or after one year of tenancy.     Sustainability —With growing environmental consciousness, opting for low VOC (volatile organic compound) and eco-friendly paint options for your property is becoming increasingly important. More than 100 BEHR® and KILZ® products are GREENGUARD Gold Certified for low VOC, which contributes to cleaner indoor air. Behr Paint continues to invest in the innovation of sustainable products and resources for paint formulations of the future in order to bring products to market that address consumer needs while keeping the environment in mind.   Home Office —The advent of the remote/hybrid work model has profound implications for property managers, reshaping resident expectations and demand patterns. With many homes doubling as workplaces, renters seek flexible living spaces equipped with spare bedrooms and shared workspaces. The hybrid work model is not going away but rather a permanent reality driving demand for multifamily communities that seamlessly blend work and home life. Perhaps offer to paint a room or area that creates a space that fosters focus and productivity. Consider a calming ambiance with BEHR® Paint Colors Watery HDC-CT-26 and White 52, a modern motif using Morning Zen S380-2 and Cracked Pepper PPU18-01, or a more professional look with Lunar Surface N460-3 and Iron Mountain N520-5.   Featuring Watery HDC-CT-26 & White 52   Featuring Morning Zen S380-2 & Cracked Pepper PPU18-01   Featuring Iron Mountain N520-5 & Lunar Surface N460-3     Behr Paint offers a comprehensive Property Owners & Managers Program, providing on-site job walks, specification services, project submittal packages, job-site delivery, and color services such as digital color rendering, color boards, and full-size drawdown samples to help you and your residents better visualize paint colors.       The Road Ahead As we navigate through 2024, the property management industry must embrace change, from leveraging financial forecasts to catering to evolving resident needs. While uncertainties abound, the rental housing sector remains a strong pillar for continued growth in the commercial real estate landscape.  
2024 Property Management Outlook
Give your clients outstanding durability and aesthetics on their projects with BEHR PREMIUM® Direct-To-Metal Paint. This product is an interior and exterior water-based coating designed to keep metal surfaces looking newer longer. It’s an optimal choice for a variety of projects, providing excellent adhesion and corrosion resistance for your residential, commercial, and light industrial jobs. This coating can be applied directly to properly prepared ferrous metal surfaces and is ideally suited for metal fences, railings, doors, and garage doors. Whether you’re looking to enhance curb appeal with newly painted railings for a house or apartment complex or refresh a commercial site with updated doors, BEHR PREMIUM Direct-To-Metal Paint is versatile for a variety of uses. It can also be used on properly prepared and primed new or previously painted drywall, wood, plaster, concrete, and masonry surfaces. The product is available in eggshell and semi-gloss sheens.     Key Features & Benefits BEHR PREMIUM Direct-To-Metal Paint offers several features and benefits to enhance your interior and exterior paint jobs, including:   Corrosion & Rust Resistant: Provides effective protection against corrosion and rust Durable Hard Finish: Withstands tough elements on interior and exterior surfaces Excellent Adhesion: Sticks to properly prepared or primed metal surfaces Chemical Resistant: Prolongs life of the finish Mildew-Resistant Paint Finish: Provides effective protection from mildew growth on the dried paint film Low VOC (< 50 g/L excluding colorants): Meets the most stringent VOC regulations nationwide Easy Soap and Water Clean-Up: No solvent disposal issues Tintable to a Full Range of Colors: Expanded color options       For professional painters or property managers seeking outstanding durability and aesthetics, choose BEHR PREMIUM Direct-To-Metal Paint to elevate your jobs with a product that not only preserves, but also enhances metal surfaces for a lasting finish.     Learn more about BEHR PREMIUM Direct-To-Metal Paint and shop the product here.  
BEHR PREMIUM® Direct-to-Metal Paint
As we begin a new year and look ahead to what it holds for the paint industry, it’s important to take a moment to reflect upon where we are, where we’re going, and what challenges and opportunities await us in 2024.   When COVID-19 emerged in the U.S. in early 2020, industries across the country were deeply affected by abrupt shutdowns followed by a wavering economy (Coatings Tech Magazine). While great strides have been made on the road to a full economic recovery, we’re still feeling its effects. That’s not to say the paint industry has been spared! Rather, it continues to grapple with pandemic by-products such as supply-chain issues, heading back to the office (or not), high raw material pricing, and a slew of rate hikes in 2023.   Despite these challenges, the U.S. paint and coatings industry continues to persevere, with 2024 production expected to total 798 million gallons, a 2.9% increase from 2023 (ACA Industry Pulse | Architectural Coatings). As we begin 2024, the industry is expected to forge ahead, overcoming challenges and adapting to the evolving landscape, offering the opportunity for expansion and innovation within the sector.   Source: ACA Industry Pulse | Architectural Coatings   Logistical Challenges Like many global manufacturers, the paint market depends on its partners to deliver the materials and products they need to serve customer demands. While the COVID-19 effect dwindles year after year, the following issues remain:   Price of Crude Oil — Many raw materials used in both oil and acrylic paints are petroleum-derived, for which crude oil is a key source; rising prices pose a significant problem. For perspective: a $10 increase in crude oil equals a 3% rise in paint manufacturing cost (Coatings Tech Magazine). In addition, fluctuating oil prices disrupt supply-chain consistency, forcing paint manufacturers to shoulder the burden of higher transportation, production, and inventory costs.   Raw Materials — As of mid-2023, most raw material providers were, once again, meeting demand, though typically with longer lead times than before the pandemic. Some suppliers are already out of stock through the end of 2024; therefore, paint manufacturers should have a strategy for maintaining supply. Both suppliers and paint manufacturers should be working with their Research & Development staff to prepare for any future shortages (Coatings Tech Magazine).   Supply Chain — During COVID-19, supply-chain disruptions prompted delayed imports, capacity shortages, and elevated shipping costs. In response, paint manufacturers began to raise prices. Despite efforts to streamline processes, global uncertainty and political priorities contribute to a fragile system. Recovery is expected but challenges will persist as long as the global landscape remains in flux.   Housing Market The sure sign of a solid coatings industry lies in the strength of the housing/construction market. The architectural paints sector accounts for 60% of the volume within the U.S. coatings industry and is expected to finish 2023 with a slight 1% increase. Looking forward to 2024, growth is anticipated to be 3% (ChemQuest).   Sources: The ChemQuest Group, Inc.; Coatings TraQr™   Higher mortgage rates and inflation have been pushing some potential home buyers out of the market, but that may change soon. According to CNN, the 30-year fixed-rate mortgage rate fell to an average of 6.67% in the week ending December 21, down from 6.95% the previous week.   Lower rates are bringing potential homebuyers who were previously waiting on the sidelines back into the market,” Freddie Mac’s Chief Economist Sam Khater said in a statement.   As the homebuying market begins to start moving again, it’s expected that the demand for painting services — whether from owners looking to sell or buyers wanting to repaint — will start to recover.   Rental/Multifamily The rental/multifamily sector is headed for some challenges. For years, declining interest rates and low inventory made rental property ownership quite lucrative. However, inventory escalated in 2023, leading to a surge of 405,000 units built in the last four quarters — the highest in more than a decade (John Burns Research and Consulting).   Now, the landscape shifts. Owner costs have risen significantly, and construction starts are slowing. After the 2023 building surge, development will be substantially reduced in 2024, and apartment starts will be limited for the foreseeable future. Rising rates, insurance costs, and operating expenses further contribute to the sector's difficulties (John Burns Research and Consulting).   The rental/multifamily construction boom has provided a revenue stream for the paint industry while the homebuying market has been tight. The construction slowdown doesn’t mean that work has dried up. Rather, opportunities may arise from pre-existing properties looking to repaint to remain competitive with newer communities.   Renovations/Remodeling While the renovation sector has been strong for a number of years, interest rates combined with low housing inventory is expected to weigh on remodeling activity, which is estimated to decline by 6.5% (from $481 billion in 2023 to $450 billion in 2024), according to the Leading Indicator of Remodeling Activity (LIRA).   Source: Joint Center for Housing Studies of Harvard Unversity   The upside to this scenario is that, when major renovations aren’t in the budget, homeowners often look to a fresh coat of paint for an easy, budget-friendly way to update and revitalize their homes. Expect opportunities for repaints to expand this year.   Side note: PRO vs. DIY — When it comes to home painting projects, the balance between professionals and do-it-yourselfers has tilted back and forth for years. This changed significantly, thanks to COVID-19. Case in point: From 2010 to 2019, professional work was steadily growing, yet it dropped in 2020, as homebound DIYers used this time to freshen up their spaces. From 2021 to 2023 professional work rebounded strongly, with a 2023 ratio of 63% professional to 37% do it-yourselfer, which was driven by a resurgent commercial building sector balancing out a weaker residential sector (Coatings Tech Magazine).   Source: The ChemQuest Group, Inc.   Looking Forward So how does all of this affect the paint industry?   According to a 2023 BBB® Industry Report, here’s what we can expect over the next five years:   Industry revenue will grow from $36.5 billion to nearly $38 billion (1.6% increase) through 2027.   Profit margins for the industry should grow from 7.1% to over 8.4% by 2027, which translates into $3.38 million in extra profits for painters.   Expansion is on the horizon — not only in the number of new painting companies but the number of working painting professionals. By 2027, the industry can expect another 4,600 companies and approximately 8,000 new employees to join the paint industry. Wages will comprise more than 35% of company expenses, as many painting business owners/contractors will pay higher salaries to keep key crew members such as project managers, estimators, and supervisors.   As we enter 2024, paint industry projections indicate growth, with increased revenue, profit margins, and expansion. Overall, despite ongoing challenges, the U.S. paint industry appears poised for a robust future and Behr Paint Company is here to help give you the support and guidance you need for any project, big or small. As the #1 Most Trusted Paint Brand in America*, BEHR® Paint has a complete portfolio of high-performing interior and exterior products coupled with experienced BEHR® Pro Reps to enhance your productivity and help you succeed on the job. Contact a BEHR Pro Rep today for your next project.     All of us at Behr wish you a happy and prosperous 2024!   *Voted most trusted Paint Brand by American shoppers based on the 2024 BrandSpark® American Trust Study.
Professional Painter Spraying a Commercial Building
2024 Paint Industry Outlook
When paint starts to fade, it’s easy to attribute it to the usual suspects — UV exposure, harsh environments, low-quality paint, etc. — but there’s another culprit. It’s the quiet one. And it’s often right in front of you.   Color selection.     It’s true! While it may not be widely known, color has a considerable impact on the life expectancy of paint. Let’s investigate further:   How Color Affects Longevity   Color is a powerful tool in enhancing curb appeal. However, it is critical to look beyond aesthetics and make durability a high priority when choosing exterior colors. This is why your first meeting with a client or owner provides the perfect opportunity to discuss the following:   Light or Dark? The reality is that lighter colors last longer and fade less than darker colors, as the latter absorbs more sunlight, which accelerates fading. Therefore, if longevity is the goal for a paint job, choosing a lighter shade is the best bet.   Pigments (aka colorants) can make a world of difference when it comes to color retention. When advising clients or property owners, consider discussing the role of inorganic versus organic pigments. Explain colors made from inorganic pigments — such as beiges, tans, browns, and other earthtones — are far more resistant to fading than those with organic pigments, such as blue, green, yellow, red, and other brighter/richer colors.     Additional Considerations In addition to color, other factors that contribute to the wear and tear of exterior paint include:   Low-quality paints have fewer of the all-important ingredients — such as binders and prime pigments — that allow paint to hide better and last longer. As a result, they are more susceptible to the elements, which requires maintenance much sooner.   Applying paint at a lower-than-recommended film thickness can accelerate the aging process of the coating system, allowing more UV to penetrate through the film, causing it to degrade rapidly and change color.   The coastal environment can wreak havoc on exterior paint. Salt-laden mist blown in off the ocean creates a layer of salt on all nearby surfaces, which is known as "ocean breeze corrosion." These salt deposits have a damaging effect not only on paint film, but also substrates such as metal, concrete, and wood.   Extreme application temperatures can be detrimental to paint. If it's too cold outside, paints cannot properly form a film, which makes them vulnerable to premature failures such as peeling and fading. The same is true in hot weather — except that the inability to form a film is due to the dry conditions, which cause water to evaporate much faster, resulting in rapid dry times. This is especially true when paint is applied by spray.     Extending the Paint Lifecycle Thankfully, there are ways to prolong your exterior paint job’s aesthetics and longevity.   Color Choice: Have a discussion with your client/owner and suggest they consider color schemes that offer optimal fade protection. Tips on color selection can be referenced above.     Proper Preparation: Thorough surface preparation is the cornerstone of a successful paint job. This includes using a quality primer. Excellent options for both residential and multi-family exterior projects include:   BEHR® Multi-Surface Stain-Blocking Primer & Sealer — A versatile acrylic that provides excellent stain-blocking, adhesion, and sealing. It’s also tintable, which makes it ideal for color changes. BEHR® Metal Primer — An innovative, water-based primer for clean and sound rusty metal surfaces that effectively prevents corrosion. BEHR® Bonding Primer — Designed to bond to a variety of “tough-to-paint” surfaces, providing a powerful base for topcoats, while reducing the need for sanding dense and glossy surfaces.   Paint Quality: Recommend high-quality paints for better overall long-term durability. High-quality paints are made from high-quality ingredients, so they stand up to the elements more effectively, providing a longer lasting finish. In addition, ensure the paint repels UV and is formulated for exteriors.   For multi-family and HOA communities, consider choosing quality exterior paints such as:   BEHR PRO® e600 Exterior Paint — Providing superior hide and uniformity, this professional-quality, 100%-acrylic exterior paint offers high-level dirt pick-up resistance and can be applied in temperatures as low as 35°F. BEHR PREMIUM PLUS® Exterior Paint — Durable and long-lasting, this low-VOC paint and primer resists fading and staining, as well as mold and mildew. It is also tintable to a wide array of colors. BEHR ULTRA® Exterior Paint — A stain-blocking paint and primer that delivers excellent durability and hide in fewer coats. It also provides rain resistance as quickly as 60 minutes after application. BEHR MARQUEE® Exterior Paint — With expanded durability and adhesion, this 100%-acrylic paint and primer includes antimicrobial properties that protect against mold and mildew. Tintable to a full range of colors, it can be applied in temperatures down to 35°F.   For residential projects:   Consider BEHR premium paints such as BEHR PREMIUM PLUS, BEHR ULTRA, BEHR MARQUEE (described above). Be sure to take a look at BEHR DYNASTY® Exterior Paint — A game-changing, fade-resistant, and long-lasting paint that boasts UV and early rain-resistance. BEHR DYNASTY takes color longevity to a new level with its 10-year color fade protection*.   Scheduled Maintenance: Establish a consistent inspection and service plan. It should include exterior surface cleaning, as well as spotting and tackling common paint problems, such as peeling and mildew growth, before they become big issues. In addition, routine upkeep is time- and cost-effective, as it eliminates the need to start from scratch every time.     In the world of paint, knowledge is power. By guiding your clients or property owners in making good color choices, you can not only extend the longevity of their exterior paint job, but also expand your reputation as a dedicated and valued painting professional.      *Valid only when tinted to colors from the BEHR DYNASTY® specially curated Exterior Color Fade Protection Palette. Based on predictive lab testing with a color shift less than Delta E of 5 as measured by CieLAB. A primer coat may be needed. Two coats of BEHR DYNASTY Exterior Paint are recommended for optimal durability. Individual results may vary. See back label instructions for details. Behr Paint Company can provide project-specific warranties. Ask your BEHR Pro Rep for details. The Lifetime Limited Warranty does not apply to or cover BEHR DYNASTY 10-Year Color Fade Protection or professional projects.  
How Color Affect Paint Lifecycle
The Secret Culprit Behind Fading Paint
Painting a ceiling, whether smooth or textured, is no small feat. However, fear not! With the right products, tools, and techniques, achieving stunning results can be smooth sailing. Here are some pro tips for ceiling painting to make your next job a breeze.         1. Establish a Strong Foundation As a professional painter, you understand the importance of solid preparation when painting a ceiling — from moving and/or covering furniture and fixtures, to inspecting the surface and making necessary repairs, to cleaning and — of course — priming. Sure, ceilings don’t get normal wear and tear, but they can sustain other types of damage such as water stains, mold found in bathrooms, and grease spots often seen in kitchens. Here’s where the right primer can make a world of difference. How?     Well, the fact is that not all primers are created equal! Most are designed to strengthen adhesion and prevent peeling, as well as deliver a smooth, uniform finish — yet not all primers are specifically formulated to block stains. Therefore, to ensure effective stain-blocking and a successful paint job, make sure you 1) thoroughly clean and/or remove any damage and 2) use a stain-blocking primer specifically developed for the type and severity of the damage you’re tackling.         When dealing with light to medium stains — scuff marks, handprints, pencil, ink pen, crayons, for example — you’ll achieve the best results applying primers that are specifically formulated to prevent these kinds of stains from bleeding through your finish. Consider Primers such as BEHR® Kitchen, Bath & Trim Stain-Blocking Primer & Sealer and BEHR® Multi-Surface Stain Blocking Primer & Sealer which deliver excellent adhesion and sealing properties while providing a sound anchor for paints.     Heavy stains, including water, smoke, and tannin bleeding, require a more powerful primer like KILZ® Restoration Primer, which not only blocks heavy stains, but also seals pet food and smoke odors. For bathrooms and other moisture-prone spaces, consider priming with KILZ® Mold & Mildew Primer, which provides additional protection against the growth of mold and mildew on the primer film.     2. Use the Right Paint Once preparation is complete, it’s time to apply. For superior results, ensure you use a coating created explicitly for ceilings. Why? Ceiling paints are specifically formulated to minimize lap marks and spatter, which makes the paint job easier and neater.         When rolling ceilings, consider the following BEHR® Products:   BEHR PREMIUM PLUS® Interior Ceiling Paint provides excellent coverage at a great value. BEHR ULTRA® Stain-Blocking Ceiling Paint offers stain-blocking performance. BEHR MARQUEE® Stain-Blocking Ceiling Paint features one-coat hide along with exceptional stain-blocking properties.   When spraying ceilings, flat paints are an ideal solution as they provide excellent sheen uniformity and help hide surface imperfections. Our Pros recommend:   BEHR PRO® i100 Spray Flat Wall & Ceiling Paint is formulated for spray application and eliminates the need to back-roll to achieve a uniform surface.   3. Get the Direction Right The decision between rolling and spraying a ceiling depends on several factors such as the type of project, the surface texture, and the size of the area to be painted.   When painting smooth ceilings, the best strategy is to roll parallel with the main source of natural light, such as a big window, as it helps prevent roller lines. If you roll perpendicular to the dominant light source, the roller lines can form a slight shadow.   The same applies when spraying. While it is less of an issue on textured ceilings, it is still best practice to spray in a parallel direction with the incoming light source.         4. Focus on Proper Technique It’s vital to keep your attention on your strategy when rolling a ceiling. A few suggestions:   Keep a wet edge, which is accomplished by working in smaller sections (4-by 4-foot area) at a time. Keep your pressure on the roller consistent, as pressing too hard will result in more spattering as well as create "fat edges” on the roller pattern. (Note: fat edges are ridges left by the edge of the roller.) Finally, don’t rollback and forth too much. Minimize the back-and-forth strokes otherwise you’ll overwork the paint and end up with an uneven finish.     Additional Pro Tips Wear safety goggles when applying paint on ceilings. Use an 18-inch roller when rolling large ceilings to help get the job done faster. In the summertime, ceiling surface temperature can get hot and make the paint dry faster. This can be mitigated by painting the ceiling earlier in the day to keep a longer wet edge. When using a sprayer, consider using low-pressure airless spray tips (e.g., Graco RAC X and TITAN HEA) that distribute a softer spray pattern and provide a more consistent, uniform finish. In addition, remember to spray at the lowest pressure that completely atomizes the paint.     As a professional, remember that careful preparation, attention to detail, and using high-quality products are the keys to excellent results and satisfied clients.     If you have any additional questions, please do not hesitate to contact a BEHR® Pro Rep.  
Pro Tips for Painting Ceilings
Pro Tips for Painting Ceilings
As a professional painter, you understand that hot weather conditions can wreak havoc on the quality and durability of even the best painting job. Now, combine that wisdom with the fact that July 2023 was recently verified as the Earth’s hottest recorded month (NASA), and there’s no doubt that delivering superior results — no matter what the thermometer says — is not only desired, but expected.   Here are some tips to help you handle the heat on the job.   OPTIMAL CONDITIONS In an ideal world, outdoor temperatures would always hover around 77°F, humidity would settle at 50 percent, and a light, refreshing breeze would cool the air. Sounds great! Unfortunately, such conditions can be hard to come by — especially in the summer.   While scorching conditions can trigger several problems — from improper flow and leveling, to wrinkling, blistering, and peeling — don't get discouraged. Just be sure to apply within a paint’s optimal temperature range (typically, 40°F to 90°F for oil-based paints and 50°F to 90°F for latex and acrylic).     Pro Tip: Don't let humidity sneak up on you! When humidity is high, condensation can form overnight, which means streaks, fading, poor surface adhesion, or mildew — especially on shaded surfaces. On a muggy day, start painting in the late morning, when temperatures are actively rising, but before the late-afternoon peak temperatures hit.      IT'S ALL ABOUT TIMING The summer sun can push surfaces 20°F-plus above air temperatures, and direct sunlight on freshly applied paint may result in poor adhesion, premature drying, and bubbling. This means timing is everything!   Seasoned paint professionals recognize this and, therefore, get to work early, following the shade throughout the day. Planning your paint jobs strategically not only protects fresh paint from the harsh sun, but also contributes to a more successful and aesthetically pleasing outcome.     Pro Tip: Smart planning also includes choosing paint that not only withstands, but performs, in extreme heat. Designed for demanding UV conditions, BEHR DYNASTY® Exterior Paint and BEHR MARQUEE® Exterior Paint can be applied in conditions as hot as 90°F and provide long-lasting beauty.     MIND THE METAL In the scorching summer sun, metal quickly becomes blistering hot. Applying paint under such conditions can lead to weak bonding and an uneven finish, as well as peeling. Take time to carefully check the substrate’s surface temperature before you jump right in — and remember: If it's too hot to touch, it's too hot to paint!   To help your painting job last longer, be sure to prime! Primers such as BEHR® Metal Primer can be applied on metal and promote excellent adhesion by providing a smooth, even surface. In addition, it features corrosion and rust-resistant properties, works with both ferrous and non-ferrous metals, and provides a quick recoat time.     Pro Tip: Metal is the toughest substrate to paint in hot weather because it absorbs and retains heat. This is exacerbated when applying dark-colored paints. The only way around this is to schedule painting of metal surfaces early in the morning when it is cooler.     PROTECT YOURSELF Surfaces aren’t alone when it comes to getting overheated in the summer. Remember: The safety of you and your crew must be your first priority. Here are some best practices to help you make the best of working through even the hottest weather.   Water, water, water! Out in the heat, you quickly lose fluids so you should always have cold water on hand. Sports drinks with electrolytes are OK but they contain a lot of sugar that can worsen hydration. Wear the right clothing. Choose lightweight and loose clothing that breathes easy. Cotton and linen clothing are excellent choices, and athletic clothing that wicks away sweat also does the trick. Cool off. If you must work through the heat of the day don’t forget to take an occasional 10–15 minute break. A quick, air-conditioned break can work wonders.     Pro Tip: Pace yourself. Break projects into smaller chunks, wear sun protection and take regular breaks. If you start to feel overheated, wrap a wet towel around your head to cool down.     A FEW ADDITIONAL TIPS To manage the painting process effectively in hot weather, work in smaller sections to ensure proper application. This needs to be done in conjunction following the shade throughout the day. When it’s time to take a break, be sure to place a damp cloth over the paint bucket that holds all your roller covers and brushes. This will keep dried skin from forming on the paint. Do not put floor mats, upside-down buckets, or drop cloths on the grass, as they will kill the grass in the heat.     Painting in hot weather demands a careful approach, but armed with these tips, paint professionals can successfully overcome the challenges posed by scorching temperatures. By timing your work wisely, prioritizing shade, considering paint consistency, and paying attention to surface temperatures, you can ensure that your paint jobs withstand the heat and maintain their quality and longevity.  
Exterior of a Home in the Summer
Tips for Successful Hot Weather Painting
Part of being a successful paint professional is recognizing that each jobsite — whether residential or commercial — has its own set of safety challenges. From gases and vapors to airborne particles to high-decibel tools and equipment, the use of proper Personal Protective Equipment (PPE) is crucial.   Yet, determining the proper safety gear for your specific needs can be a challenge. Why? Well, while safety is the top priority, there are other factors — such as industry standards, comfort, durability, and personal preference — that need to be kept in mind.   3M, a leader and innovator in PPE and workplace safety, is here to help. In its commitment to innovation, comfort, and reliability, 3M provides a wide range of safety gear that works as hard as you do.   Some of 3M’s PPE offerings to consider:   Disposable Respirators 3M™ Cool Flow™ Valve Particulate Respirator 8511 Designed for professionals to help bring you protection and comfort, the 3M Cool Flow Valve Particulate Respirator 8511 is a NIOSH-approved N95. The 3M Cool Flow Exhalation Valve helps direct exhaled air downward and allows for easy breathing.  This N95 respirator features Advanced Electrostatic Media that enhances the capture of airborne particles and helps provide relief from dust and certain airborne particles often encountered on the job.   3M™ Aura™ Particulate Respirator 9205+ The 3M Aura Particulate Respirator 9205+ is a NIOSH-approved N95 disposable respirator featuring a lightweight, three-panel design that fits a wide range of face shapes and sizes. The embossed top panel is designed to help reduce eyewear fogging. This respirator features Advanced Electrostatic Media to help filter dust and other airborne particles while allowing for easy breathing.   Reusable Respirators 3M™ Cool Flow™ Valve Quick Latch Reusable Respirator Combining convenience, comfort, and protection, the 3M Cool Flow Valve Quick Latch Respirator is designed for professional painters. The Quick Latch system is easy to take on and off in non-contaminated areas, and there's no need to adjust straps as you're raising and lowering your respirator. When you’re outside the hazardous area, this respirator lets you take a quick break or have a conversation with a simple flip of the lever.   WEAR IT RIGHT                                         Respirator fit testing is crucial in helping to choose the correct size of respirator that properly seals to the face to provide the expected level of protection. To make the process easier, 3M created the WEAR IT RIGHT app making the task of qualitative fit testing less tedious with the tap of a button.   Eyewear 3M SecureFit™ 400 Safety Eyewear 3M SecureFit™ 400 Safety Eyewear has impact resistant lenses and features a sleek profile that works well with other personal protective equipment. Some models include an anti-fog coating to help keep vision clear. Its curved temples and pressure diffusion temple technology helps to provide a secure fit and enhances comfort.   3M™ Anti-fog Eyewear with Scotchgard™ Protector These lightweight, impact-resistant glasses resist fogging longer than traditional anti-fog coatings, even after multiple washes.* Designed for challenging conditions, such as heat and humidity, the durable lenses help provide limited protection from light to moderate impact hazards.   *Based on 3M internal testing per EN168 test method, outperforming traditional anti-fog coatings.   Hearing Protection 3M™ Pro-Protect Electronic Hearing Protector Now, there’s no need to choose between staying aware of dangers on the jobsite or protecting your hearing. With the 3M™ Pro-Protect Electronic Hearing Protector, you can do both. This electronic hearing protector with active microphones helps protect you from hazardous noises and allows you to hear the sounds around you. It includes an adjustable vented headband, four-hour auto shut-off, and Bluetooth® wireless technology for calls and music. The hearing protector has a noise reduction rating of 25dB, features durable recessed microphones and soft ear cushions for comfort and is compatible with hard hats.   Learn More From project preparation to final clean-up, 3M is here to support you and your team. Make sure you have all the information you need by taking advantage of 3M’s PPE extensive knowledgebase.   The Home Depot® Path to Pro Skills Program Behr and 3M have collaborated to educate and train professional painters with essential painting knowledge and applications skills. This 11-part training video series includes one video (Episode 5) led by two 3M subject matter experts who discuss the importance of safety and PPE for painters. Register now to watch.   3M How-to Videos For valuable, professional-specific information — ranging from how to assemble and put on a respirator to tips on how to help protect your hearing, visit 3M’s Pro Contractor - YouTube channel.     Remember, when it comes to painting, there is no substitute for proper preparation and use of PPE. Investing in the appropriate protective equipment promotes a safer and more productive painting experience.   For more product information contact 1-800-494-3552 or visit 3M.com/SafetyProducts   This article was created in partnership with 3M.
Pro painter holding a 3M respirator
Paint Safer, Paint Smarter
In the world of paint, popularity of colors change and styles come and go — but the use of accent colors remain as popular as ever. The addition of an intriguing color to just one wall of a room draws the eye and establishes a point of focus as well as a feeling of spaciousness. Infusing energy into even the most yawnsome spaces, accent colors provide a bold, budget-friendly way to make a statement.   When designing a colorful space, consider no more than one or two accent colors. They can be bold, vivid, dark, and even neutral and should either complement or contrast the principal hue. Just be sure to use accents sparingly, as their purpose is to enhance, not overshadow, the dominant color. To foster a sense of flow, sprinkle the color throughout the area via artwork, window coverings, and furniture.   A simple rule of thumb when divvying up color in a room is as follows: The main color should cover 60 percent, with 30 percent earmarked for the secondary color. This leaves 10 percent for the accent color(s).   One of the beauties of accent colors is that they provide a great opportunity to incorporate a unique, eye-catching color, pattern or texture without a huge commitment. This makes them particularly attractive to homeowners and property managers experimenting with hues.   And, some property managers now allow, or are considering allowing, residents to choose their paint colors for the interiors of their units with or without an extra deposit or higher rent. Of course, there will be other specifics to work out (e.g., number of walls, which areas). Just make sure that any and all proposed modifications are clearly spelled out in the contract and that all parties understand and approve them.   In the end, accent colors can make a home more alluring and provide a great way to enhance the character and sense of fun in a space — as adding even a little bit of liveliness makes a huge difference. Accent colors also encourage experimentation — inviting you to go big, especially in gathering areas.   When it’s time to choose the perfect shade, here are Behr Paint Company’s top 12 accent colors to brighten and enhance your clients’ living spaces.   Behr Paint Company's Top 12 Accent Colors BLACK* — As pure and dark as it gets, this shade from the BEHR® DESIGNER COLLECTION palette is a timeless color that adds a dramatic depth and flow to living spaces.     Greige (PPU24-11)* – This BEHR DESIGNER COLLECTION color combines medium-gray and a warm, sandy beige that is both elegant and welcoming.     Classic Silver (PPU18-11)** — This popular light gray found in the BEHR DESIGNER COLLECTION palette reflects sophistication and refined simplicity.     Vine Leaf (N400-7)* — Inspired by the beauty of the deep forest, this green from the BEHR DESIGNER COLLECTION palette is bold and modern.     Red Pepper (PPU2-02)* — This self-assured, smoky hue works beautifully in gathering areas, such as living rooms or community common areas.     Cracked Pepper (PPU18-01)* – Part of the BEHR DESIGNER COLLECTION palette, Cracked Pepper is a rich, solid gray that makes an instant first impression in areas such as entryways and hallways.     Canyon Dusk (S210-4)** — Behr's 2021 Color of the Year, Canyon Dusk is a relaxed, terracotta earthtone that establishes a comforting, easy-going vibe.     Sophisticated Teal (HDC-CL-22) — A beautifully blended deep blue-green, this Behr 2023 Color Trends color emanates confidence and charisma.     Cellini Gold (HDC-CL-18)** — This color exudes an exquisite, timeless gold tone — a brilliant hue that can make accent furnishings glow.     Adirondack Blue (N480-5)** — Naturally reassuring, this slate blue from the BEHR DESIGNER COLLECTION palette echoes the misty peaks of New York's famous mountain range.     Compass Blue (MQ5-54)* — Bold and harmonious, Compass Blue is an inky navy that embraces the spirit of adventure.     Dark Everglade (HDC-CL-21A) — This deep-green gem from the BEHR DESIGNER COLLECTION palette creates an environment that is both refreshing and grounding.     There’s a plethora of bold, bright and beautiful hues from which to choose — and Behr's top 12 accent colors are perfect for leaving a lasting impression!     *Guaranteed ONE-COAT HIDE when tinted into BEHR DYNASTY® and MARQUEE® Interior Paint. Limitations apply. For more information, visit the One-Coat Color Guarantee page.   **Guaranteed ONE-COAT HIDE when tinted into BEHR DYNASTY® and MARQUEE® Interior or Exterior paint. Limitations apply. For more information, visit the One-Coat Color Guarantee page.  
Nook featuring BEHR Canyon Dusk Paint Color
12 Accent Colors that Will Make a Statement on the Job
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