Emily Howard is a writer and content creator specializing in the residential and commercial pro painting industry. Prior to her freelance career, she served for 16 years as the Editor in Chief at American Painting Contractor media where she directed content for the print publication, podcasts, videos and events. Her goal is to provide exceptional content and education to pro painters that leads to better paint jobs and more efficient businesses.Erika Woelfel brings more than 25 years of experience in the paint and decorative products industry. In her role as Vice President of Color & Creative Services at the Behr Paint Company, Erika oversees color trends, displays, graphic design and media services. She and the team are dedicated to helping people find the perfect paint color. Color is an essential part of her life–both at work and personally–weaving inspiration from art, fashion, nature and travel. Riley Shear, Brand Manager at Behr Paint Company, oversees content marketing efforts for Behr Pro. Previously, she worked in marketing in the architectural and construction industries and has a degree in Business Marketing from Santa Clara University. Her passion lies in writing meaningful and relevant content that leaves a lasting impression.Ed has over 30 years of experience in the paint and coatings industry with a proven track record of launching successful, innovative products that are focused on the needs of painting professionals. He has been an adjunct instructor for the Southern California Painting & Decorating Contractors of America Unilateral Apprenticeship Program (SCPDCA UAP) since 2005 and is recognized by his peers as an expert in the coatings field.