Behr 2025 Color of The Year – Rumors

A modern room with a deep red wall. On the wall hangs a framed abstract artwork featuring a black and white design. Below it, there’s a dark wooden sideboard adorned with golden knobs. On top of the sideboard sits a beige vase holding dried branches, next to a small white

The secret is out—the BEHR 2025 Color of the Year is…Rumors MQ1-15. It is an engaging ruby red that makes a statement and captivates with its vivacity. This deep hue brings drama and elegance both inside and outside your home.

Rumors’ richness feels warm and alluring and is the ideal shade to ignite your passion for color. Regardless of your style, room, or the scale of your project, Rumors has an energy that exudes confidence and sophistication.

The top view of an open can filled with red paint, the color’s name is Rumors. A paintbrush with bristles coated in the same maroon paint rests on top of the can, partially over the edge.

Rumors is a great choice to fill personal spaces with an inviting warmth. Add a touch of luxe in the details by mixing metallic finishes in gold or oil-rubbed bronze.

A modern bedroom featuring a large bed with a quilted taupe comforter and multiple pillows. The room has a deep red wall with vertical slats, two black bedside tables with lamps, and decorative items including a small plant and candles. The name of the color featured on the walls in Rumors. — Wall: Rumors

Despite its boldness red proves that it can be a versatile color when balanced with white and natural wood finishes. As an accent on kitchen cabinetry it delivers a sleek and modern look.

A modern kitchen with white walls and three windows covered with bamboo shades. The cabinetry is two-toned; upper cabinets are white, while the lower cabinets and drawers are a deep red color called Rumors. — Base Cabinets: Rumors, Wall & Ceiling: Blank Canvas, Upper Cabinets: Blank Canvas, Island: Oxford Street

As a timeless dining room color, Rumors turns up the drama and is an ideal option for both casual and formal spaces.

An elegant dining room featuring a large rectangular table with a dark finish, surrounded by six modern chairs. Above the table hangs a sophisticated chandelier with multiple arms and candle-like lights. The room is defined by a deep red accent wall with wainscoting details, this wall hangs an abstract painting with beige, black, and white circles. — Right Wall: Wild Truffle, Accent Wall: Rumors, Ceiling: Statement White

Greige, tan and gray bring visual harmony to walls painted deep red. Use light neutrals on furniture, flooring and architectural details for an effortless and modern aesthetic.

A living room with an accent wall painted with the BEHR color Rumors, the wall features horizontal paneling and built-in white shelves decorated with books, a clock, and various decorative objects. In front of the accent wall is a tan leather armchair with white pillows, and an off-white sofa is partially visible opposite it. The room has a contemporary feel with clean lines and minimalistic décor. — Wall: Rumors, Fireplace Wall: Blank Canvas, Floating Shelves: White Wash Pickling TIS-580 (BEHR Premium Fast Drying Water-Based Wood Stain)

A little red has great impact: Rumors on a fireplace creates a captivating focal point in a light beige sitting room.

A cozy living room with a red fireplace at the center, flanked by two white armchairs and built-in shelving units on either side. The shelves are adorned with various decorative items and books. The walls are painted in a neutral tone, complementing the warm ambiance created by the fireplace. — Fireplace: Rumors, Walls: Even Better Beige

A color drench of Rumors in a home office creates a sense of enclosure. This is particularly effective in larger rooms where you want to block out distractions.