Erika Woelfel has always had a passion for color. She brings over 20 years of experience to her role as Vice President of Color & Creative Services at the Behr Paint Company. Her background includes a mix of color consulting, visual merchandising, PR planning, graphic design and marketing communications. She and the team are dedicated to helping people find the perfect paint color. Inspiration for her comes from travel, art, nature, food and fashion.

Diana is Color Marketing’s longest tenured member at Behr. Her talent to accurately see the true hue or value of a color has positioned her as the team’s lead color designer and palette builder. In addition to an appreciation for color, Diana also loves cooking and baking. Amongst her favorite activities are entertaining at home, going on hikes and taking road trips with her three furry friends!

Larayne has been part of Behr Marketing since 1999. Her skills include managing and overseeing product launches, creative input, and developing collateral pieces. With a passion for color and design she’s a perfect fit for the team. Outside the office, Larayne enjoys spending quality time with her family and friends. She travels often, savors her glass of wine, and appreciates the special moments in life.

Deanna is an outgoing, adventurous color enthusiast with fashion marketing background, making her a perfect fit as the teams Color Specialist. A dedicated resource for color and interior design advice, she provides customers ongoing support navigating color coordination for interiors and exteriors. On a personal note, she loves to spend time travelling, exercising, thrift shopping, and enjoying quality time with family.

Rob Hellander is Behr’s resident interior designer, wearing many hats for the company; color consultant, set builder and prop stylist. A lifelong passion for color and creating beautiful spaces has brought his design work to a national and even international audience. When not remodeling the Behr corporate offices he is pursuing his love of adventure, globetrotting to exotic locations or, local exploration with his pup not far behind.

As the digital media designer, Daniela has brought her ideas to life through photography, design and inspiration. Her background in graphic design and marketing has allowed her to explore numerous possibilities by being the author and the photographer of her own posts. She has gathered inspiration from her favorite design documentaries, books and magazines and loves to stay up to date with trends…undoubtedly, she is a true believer that millennial pink is just as
good as a bright yellow! On her free time, she enjoys sports, ceramics, trail running, journaling and spending time with friends and family.

Rudy is a graphic designer with over 20 years of creative experience. He is responsible for Colorfully BEHR’s original photography and videography. A busy single father, Rudy enjoys singing and dancing with his son while capturing the moment in photos and video. Other interests include health, fitness, and clean living. Ask him about fasting!