This International Color Day, join us on a journey through a century of color trends. Discover how historical events, social norms and changing technological advancements have shaped color trends over time.
The 1920swas highly influenced by the Art Deco movement, introducing bold, energetic colors. This reflected the optimism of the roaring 20s while also embracing the softer pastels of the flapper style.
The 1930s saw a great color shift as it reflected the Great Depression. The color palette became more muted with earthy, grounded tones that reflected economic austerity. Some Art Deco influence remained with soft pastels and warm neutrals.
World War II heavily influenced the 1940s color landscape. Early in the decade, wartime restrictions and rationing necessitated practical, subdued palettes dominated by olive green, khaki, and brown tones. After the war a sense of optimism slowly returned and energetic colors came back on the scene. there was a return of optimism and vibrant tones began to slowly return.
The 1950s was a vibrant decade for fashion, interior design and advertising. Color came to life again with new materials and production processes. Pastels, bold accents and even black and white combinations revitalized the home.
The 1960s was an era of bold, bright tones. Vivid orange, sunny yellow, lime green and turquoise were used for color blocking in fashion and decor. Mid-century modern defined the decade.
The 1970s saw a nature’s influence on color. Palettes featured avocado green, harvest gold, burnt orange and deep earthy brown.
1980s fashion may have been all about neon brights, however home decor was more subdued. Mauve, gray, burgundy and country blue were abundant on walls, carpets, upholstery fabric and accessories.
In the 1990s, jewel tones like emerald, sapphire, ruby and amethyst became popular. Red was a must-have accent color, especially in a kitchen or dining area.
The 2000s saw a shift towards more neutral colors. Technology was advancing and global influences shaped interior design trends. Tuscan decor became popular with earthy, sun-baked colors.
The 2010s was defined by personalization, comfort and simplicity. Social media made it easier to find trending styles and inspiration. Neutral colors were supported by bold accent colors.
At the start of the pandemic in 2020, people surrounded themselves with calm and cozy white, cream and beige. Biophilic greens brought in a natural element while watery blues felt relaxed.
Color trends are constantly changing to keep up with the times. It will be exciting to see what direction they go next.
Visit behr.com to gather ideas for your next project, browse trends or see popular colors curated by our experts.
Colorfully Yours,
Erika
